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Voluntary environmental programs at an alpine ski area: Visitor perceptions, attachment, value orientations, and specialization

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  • Needham, Mark D.
  • Little, Christopher M.

Abstract

This article examines visitor perceptions of voluntary environmental programs (VEPs) at the Mt. Bachelor ski area in Oregon, USA by examining what they know about VEPs, how these programs influence motivations to visit this area currently and in the future, and how place attachment, value orientations, and specialization influence these motivations and knowledge associated with VEPs. Data from an onsite survey of skiers and snowboarders (n = 429, 89.7% response rate) showed that few were knowledgeable of VEPs at this ski area or motivated to visit on their current trip because of these programs, but many intended to visit more often in the future if this area increases and promotes its VEPs. Respondents who were motivated to visit because of VEPs were more attached to this area and biocentric or environmentally oriented. Those who are likely to visit more often in the future if VEPs at this area increase were also more biocentric. Visitors who were knowledgeable about VEPs at this ski area were more biocentric, specialized in their activity, and attached to this area. Implications for management and future research are discussed.

Suggested Citation

  • Needham, Mark D. & Little, Christopher M., 2013. "Voluntary environmental programs at an alpine ski area: Visitor perceptions, attachment, value orientations, and specialization," Tourism Management, Elsevier, vol. 35(C), pages 70-81.
    • Handle: RePEc:eee:touman:v:35:y:2013:i:c:p:70-81
    DOI: 10.1016/j.tourman.2012.06.001
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    Cited by:

    1. Paraskevaidis, Pavlos & Andriotis, Konstantinos, 2017. "Altruism in tourism: Social Exchange Theory vs Altruistic Surplus Phenomenon in host volunteering," Annals of Tourism Research, Elsevier, vol. 62(C), pages 26-37.
    2. Michał Żemła, 2021. "Winter Sports Resorts and Natural Environment—Systematic Literature Review Presenting Interactions between Them," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
    3. Thomas Bausch & Tilman Schröder & Verena Tauber & Bernard Lane, 2021. "Sustainable Tourism: The Elephant in the Room," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    4. Stefano Duglio & Riccardo Beltramo, 2016. "Environmental Management and Sustainable Labels in the Ski Industry: A Critical Review," Sustainability, MDPI, vol. 8(9), pages 1-13, August.
    5. Alazaizeh, Mohammad M. & Hallo, Jeffrey C. & Backman, Sheila J. & Norman, William C. & Vogel, Melissa A., 2016. "Value orientations and heritage tourism management at Petra Archaeological Park, Jordan," Tourism Management, Elsevier, vol. 57(C), pages 149-158.
    6. Yi, Xiaoli & Fu, Xiaoxiao & Jin, Wenmin & Okumus, Fevzi, 2018. "Constructing a model of exhibition attachment: Motivation, attachment, and loyalty," Tourism Management, Elsevier, vol. 65(C), pages 224-236.
    7. Li-Shiue Gau & Jui-Chuan Huang & Meng-I Chen & Michael Naylor, 2019. "Team Social Responsibility Embedded in Correlates of Universalism Values, Sport Involvement, and Team Identification for Sustainable Management in Sporting Settings," Sustainability, MDPI, vol. 11(19), pages 1-13, September.

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