Online branding: Development of hotel branding through interactivity theory
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DOI: 10.1016/j.tourman.2016.06.007
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Citations
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Cited by:
- Vo Nga Thi & Chovancová Miloslava & Tri Ho Thanh, 2019. "A major boost to the website performance of up-scale hotels in Vietnam," Management & Marketing, Sciendo, vol. 14(1), pages 14-30, March.
- Kim, Insin & Kim, Joonhyeong Joseph, 2017. "Older adults’ parasocial interaction formation process in the context of travel websites: The moderating role of parent-child geographic proximity," Tourism Management, Elsevier, vol. 63(C), pages 399-416.
- Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
- Alalwan, Ali Abdallah, 2018. "Investigating the impact of social media advertising features on customer purchase intention," International Journal of Information Management, Elsevier, vol. 42(C), pages 65-77.
- Feng Xu & Yuli Bai & Shuaishuai Li, 2020. "Examining the Antecedents of Brand Engagement of Tourists Based on the Theory of Value Co-Creation," Sustainability, MDPI, vol. 12(5), pages 1-21, March.
- Hye-Ryeong Shin & Jeong-Gil Choi, 2021. "The Moderating Effect of ‘Generation’ on the Relations between Source Credibility of Social Media Contents, Hotel Brand Image, and Purchase Intention," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
- Narges Nazari & Azmawani Abd Rahman & Yuhanis Binti Ab Aziz & Haslinda Hashim, 2020. "The effect of customer satisfaction on the performance of the small an medium-sized hotels," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 26(1), pages 69-96, June.
- Daniela De Filippo & Javier Benayas & Karem Peña & Flor Sánchez, 2020. "Communication on Sustainability in Spanish Universities: Analysis of Websites, Scientific Papers and Impact in Social Media," Sustainability, MDPI, vol. 12(19), pages 1-21, October.
- Ye, Ben Haobin & Barreda, Albert A. & Okumus, Fevzi & Nusair, Khaldoon, 2019. "Website interactivity and brand development of online travel agencies in China: The moderating role of age," Journal of Business Research, Elsevier, vol. 99(C), pages 382-389.
- Yeneneh Tamirat Negash & Massoud Moslehpour & Pei-Kuan Lin & Shao-Chun Chiu & Yung-Yen Liu, 2021. "Mapping Generation Y Tourists’ E-Loyalty: A Sustainable Framework through Hierarchical Structure and Fuzzy Set Theory," Sustainability, MDPI, vol. 13(9), pages 1-22, April.
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Keywords
Brand knowledge; Brand awareness; Brand image; Brand value; Online branding; Website interactivity;All these keywords.
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