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Consumer value and self-image congruency at different stages of timeshare ownership

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  • Sparks, Beverley
  • Bradley, Graham
  • Jennings, Gayle

Abstract

An understanding of customers’ perceptions of value is fundamental to the competitive nature of all industries. Using the timeshare resort sector as a context for our studies, we explore the ways in which consumers, grouped according to their timeshare ownership stage, perceive value. Data were collected from three samples: non-owners of timeshare, recent purchasers of timeshare, and longer-term timeshare owners. Value was shown to be multi-dimensional, with a stable pattern of eleven correlated value factors evident in all three samples. The groups differed in their assessments of the different dimensions of value. In all groups, however, value was positively correlated with attitudes and future intentions regarding timeshare. Self-image congruency explained additional criterion variance. The findings demonstrate that, even among consumers who have never used timeshare, value and self-image congruency are substantial and unique predictors of attitudes and intentions regarding this tourism product.

Suggested Citation

  • Sparks, Beverley & Bradley, Graham & Jennings, Gayle, 2011. "Consumer value and self-image congruency at different stages of timeshare ownership," Tourism Management, Elsevier, vol. 32(5), pages 1176-1185.
    • Handle: RePEc:eee:touman:v:32:y:2011:i:5:p:1176-1185
    DOI: 10.1016/j.tourman.2010.10.009
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    References listed on IDEAS

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    1. Jennifer Edson Escalas & James R. Bettman, 2005. "Self-Construal, Reference Groups, and Brand Meaning," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(3), pages 378-389, December.
    2. Ruiz, David Martín & Gremler, Dwayne D. & Washburn, Judith H. & Carrión, Gabriel Cepeda, 2008. "Service value revisited: Specifying a higher-order, formative measure," Journal of Business Research, Elsevier, vol. 61(12), pages 1278-1291, December.
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    Citations

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    Cited by:

    1. Pandy Wayde R. & Rogerson Christian M., 2014. "The making of the South African timeshare industry: spatial structure and development challenges," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 26(26), pages 1-19, December.
    2. Alex Yang-chan Hsu & Brian King & Dan Wang & Dimitrios Buhalis, 2016. "In-destination tour products and the disrupted tourism industry: progress and prospects," Information Technology & Tourism, Springer, vol. 16(4), pages 413-433, December.
    3. Jennifer Redditt & Marissa Orlowski & Alan Fyall & Amy M. Gregory & Heejung Ro, 2022. "Determinants of Customer Satisfaction and eWOM in the Sharing Economy: Timeshare versus Peer-to-Peer Accommodations," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-18, February.
    4. O'Cass, Aron & Sok, Phyra, 2015. "An exploratory study into managing value creation in tourism service firms: Understanding value creation phases at the intersection of the tourism service firm and their customers," Tourism Management, Elsevier, vol. 51(C), pages 186-200.
    5. Enes Emre Baþar & Bahar Türk & Sevtap Ünal, 2015. "An Investigation of Self-Image Congruence Differences between Materialistic and Non-Materialistic Consumers," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 29(2), pages 41-57.
    6. Shahid Rasool & Asif Ayub Kiyani & Fadilah Binti Siali & Hiram Ting & Mahani Mohammad Abdu Shakur, 2017. "Consumer Innovativeness in Consumer - Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 379-388.
    7. Busser, James A. & Shulga, Lenna V., 2018. "Co-created value: Multidimensional scale and nomological network," Tourism Management, Elsevier, vol. 65(C), pages 69-86.

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