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An effective evaluation model and improvement analysis for national park websites: A case study of Taiwan

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  • Tsai, Wen-Hsien
  • Chou, Wen-Chin
  • Lai, Chien-Wen

Abstract

Taiwanese National Park Headquarters employ advanced information technologies to attract travellers, researchers, and other visitors, but it is likely that not all Headquarters have clear knowledge about how successful their websites are. This study proposes an effective model for evaluating national park websites. The model first applies the Decision-Making Trial and Evaluation Laboratory (DEMATEL) to cope with the interdependencies between evaluation criteria. Next, it uses the Analytic Network Process (ANP) to compute weights for each criterion. Finally, it uses the VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) to rank Taiwanese national park websites. Overall, the results show that each national park website must be improved in order to become a high quality website. Furthermore, the weight-variance analysis suggests managerial actions based on two-dimensional maps for improving website quality. Therefore, this study not only provides a comprehensive and systematic approach that quantitatively measures a website's overall performance, but also contributes to practical applications in terms of providing worthwhile recommendations for building an ideal website.

Suggested Citation

  • Tsai, Wen-Hsien & Chou, Wen-Chin & Lai, Chien-Wen, 2010. "An effective evaluation model and improvement analysis for national park websites: A case study of Taiwan," Tourism Management, Elsevier, vol. 31(6), pages 936-952.
    • Handle: RePEc:eee:touman:v:31:y:2010:i:6:p:936-952
    DOI: 10.1016/j.tourman.2010.01.016
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    2. Clara Benevolo & Elena Morchio, 2015. "La qualit? della comunicazione via web per la promozione del turismo nautico," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2015(2), pages 291-313.
    3. Wen‐Hsien Tsai & Yu‐Wei Chou & Kuen‐Chang Lee & Wan‐Rung Lin & Elliott T.Y. Hwang, 2013. "Combining Decision Making Trial and Evaluation Laboratory with Analytic Network Process to Perform an Investigation of Information Technology Auditing and Risk Control in an Enterprise Resource Planni," Systems Research and Behavioral Science, Wiley Blackwell, vol. 30(2), pages 176-193, March.
    4. Chiou, Wen-Chih & Lin, Chin-Chao & Perng, Chyuan, 2011. "A strategic website evaluation of online travel agencies," Tourism Management, Elsevier, vol. 32(6), pages 1463-1473.
    5. Arsić, Sanela & Nikolić, Djordje & Živković, Živan, 2017. "Hybrid SWOT - ANP - FANP model for prioritization strategies of sustainable development of ecotourism in National Park Djerdap, Serbia," Forest Policy and Economics, Elsevier, vol. 80(C), pages 11-26.
    6. Liu, Chui-Hua & Tzeng, Gwo-Hshiung & Lee, Ming-Huei, 2012. "Improving tourism policy implementation – The use of hybrid MCDM models," Tourism Management, Elsevier, vol. 33(2), pages 413-426.
    7. Huang, Zhao & Mou, Jian, 2021. "Gender differences in user perception of usability and performance of online travel agency websites," Technology in Society, Elsevier, vol. 66(C).
    8. Santonab Chakraborty & Baneswar Sarkar & Shankar Chakraborty, 2023. "A FUCOM-MABAC-based integrated approach for performance evaluation of the Indian National Parks," OPSEARCH, Springer;Operational Research Society of India, vol. 60(1), pages 125-154, March.
    9. Lin, Zhibin & Vlachos, Ilias, 2018. "An advanced analytical framework for improving customer satisfaction: A case of air passengers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 114(C), pages 185-195.
    10. Barbara Osoch & Wojciech Zbaraszewski, 2021. "The Application of Cluster Analysis in the Research on Central European National Park Websites," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 765-778.
    11. Kheybari, Siamak & Rezaie, Fariba Mahdi & Farazmand, Hadis, 2020. "Analytic network process: An overview of applications," Applied Mathematics and Computation, Elsevier, vol. 367(C).
    12. Leask, Anna, 2016. "Visitor attraction management: A critical review of research 2009–2014," Tourism Management, Elsevier, vol. 57(C), pages 334-361.
    13. Krstic, Bojan & Petrovic, Jelena & Stanišić, Tanja, 2015. "Analysis Of Key Indicators Of Economic Dimensions Of Spas' Sustainable Development In Serbia As Tourism Destinations," Ekonomika, Journal for Economic Theory and Practice and Social Issues, Society of Economists Ekonomika, Nis, Serbia, vol. 61(3), pages 1-12, September.
    14. Mus Samani & Jamilah Maliki & Tracy Samat & Nurul Marwan, 2016. "Persuading the Public: Ranking of Bidayuh’s Home-stays Websites," Asian Social Science, Canadian Center of Science and Education, vol. 12(12), pages 1-20, December.
    15. Salavati, Shahram & Hashim, Noor Hazarina, 2015. "Website adoption and performance by Iranian hotels," Tourism Management, Elsevier, vol. 46(C), pages 367-374.
    16. Nam, Seungju & Song, Woon-Kyung & Yoon, Heekweon, 2023. "An maintenance, repair, and overhaul (MRO) safety oversight system analysis: A case in Korea," Journal of Air Transport Management, Elsevier, vol. 107(C).
    17. Tsai Chi Kuo & Chia-Wei Hsu & Jie-Ying Li, 2015. "Developing a Green Supplier Selection Model by Using the DANP with VIKOR," Sustainability, MDPI, vol. 7(2), pages 1-29, February.
    18. Wen-Hsien Tsai & Ching-Chien Yang & Jun-Der Leu & Ya-Fen Lee & Chih-Hao Yang, 2013. "An Integrated Group Decision Making Support Model for Corporate Financing Decisions," Group Decision and Negotiation, Springer, vol. 22(6), pages 1103-1127, November.
    19. Chia-Wei Hsu & Tsai-Chi Kuo & Guey-Shin Shyu & Pi-Shen Chen, 2014. "Low Carbon Supplier Selection in the Hotel Industry," Sustainability, MDPI, vol. 6(5), pages 1-27, May.
    20. Arsić, Sanela & Nikolić, Djordje & Mihajlović, Ivan & Fedajev, Aleksandra & Živković, Živan, 2018. "A New Approach Within ANP-SWOT Framework for Prioritization of Ecosystem Management and Case Study of National Park Djerdap, Serbia," Ecological Economics, Elsevier, vol. 146(C), pages 85-95.
    21. Islam Salem, 2017. "The effect of Hotel Ownership Type on Hotel Website Contents," Tourism Research Institute, Journal of Tourism Research, vol. 16(1), pages 23-49, June.
    22. Chun-An Chen, 2012. "Discussion on Increasing College Teachers¡¯ Willingness to Adopt Web-based Learning in Teaching," Business and Management Research, Business and Management Research, Sciedu Press, vol. 1(3), pages 1-8, September.
    23. Fu Chen & Der-Jang Chi, 2015. "Application of a new DEMATEL to explore key factors of China’s corporate social responsibility: evidence from accounting experts," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(1), pages 135-154, January.

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