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Corporate social responsibility programs choice and costs assessment in the airline industry—A hybrid model

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  • Tsai, Wen-Hsien
  • Hsu, Jui-Ling

Abstract

Corporate social responsibility (CSR) has taken an increasingly important role in business. Here we develop a technique for operationalizing CSR programs for air transportation within the context of limited physical resources. A hybrid model for selection and costs assessment is proposed to address inter-relationships among CSR criteria using trial and evaluation laboratory methods, analytical network processes and zero–one goal programming. The activity-based costing approach is applied to estimate costs of the chosen programs and an example looking at China Airlines is presented.

Suggested Citation

  • Tsai, Wen-Hsien & Hsu, Jui-Ling, 2008. "Corporate social responsibility programs choice and costs assessment in the airline industry—A hybrid model," Journal of Air Transport Management, Elsevier, vol. 14(4), pages 188-196.
    • Handle: RePEc:eee:jaitra:v:14:y:2008:i:4:p:188-196
    DOI: 10.1016/j.jairtraman.2008.04.003
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