IDEAS home Printed from https://ideas.repec.org/a/eee/teinso/v69y2022ics0160791x22001063.html
   My bibliography  Save this article

Adoption of AI-driven personalization in digital news platforms: An integrative model of technology acceptance and perceived contingency

Author

Listed:
  • Lim, Joon Soo
  • Zhang, Jun

Abstract

This research demonstrates the usefulness of the integrative model of the technology acceptance model (TAM) and the perceived contingency model in predicting the users’ adoption of AI-driven personalization in digital news platforms. We conducted an online survey with 1369 US adults randomly drawn from the national panel of Qualtrics. The results show that perceived contingency plays a crucial role in predicting the adoption of AI-powered news platforms, showing a significant direct effect and an indirect effect mediated by enhanced user engagement experience and positive attitude. Furthermore, the TAM variables are still important in predicting adoption behavior.

Suggested Citation

  • Lim, Joon Soo & Zhang, Jun, 2022. "Adoption of AI-driven personalization in digital news platforms: An integrative model of technology acceptance and perceived contingency," Technology in Society, Elsevier, vol. 69(C).
    • Handle: RePEc:eee:teinso:v:69:y:2022:i:c:s0160791x22001063
    DOI: 10.1016/j.techsoc.2022.101965
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160791X22001063
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techsoc.2022.101965?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    2. Kamal, Syeda Ayesha & Shafiq, Muhammad & Kakria, Priyanka, 2020. "Investigating acceptance of telemedicine services through an extended technology acceptance model (TAM)," Technology in Society, Elsevier, vol. 60(C).
    3. Manis, Kerry T. & Choi, Danny, 2019. "The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware," Journal of Business Research, Elsevier, vol. 100(C), pages 503-513.
    4. Shuhaiber, Ahmed & Mashal, Ibrahim, 2019. "Understanding users’ acceptance of smart homes," Technology in Society, Elsevier, vol. 58(C).
    5. Muk, Alexander & Chung, Christina, 2015. "Applying the technology acceptance model in a two-country study of SMS advertising," Journal of Business Research, Elsevier, vol. 68(1), pages 1-6.
    6. Fuller, Christie M. & Simmering, Marcia J. & Atinc, Guclu & Atinc, Yasemin & Babin, Barry J., 2016. "Common methods variance detection in business research," Journal of Business Research, Elsevier, vol. 69(8), pages 3192-3198.
    7. Tuck Siong Chung & Michel Wedel & Roland T. Rust, 2016. "Adaptive personalization using social networks," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 66-87, January.
    8. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. De Cicco, Roberta & Iacobucci, Serena & Cannito, Loreta & Onesti, Gianni & Ceccato, Irene & Palumbo, Riccardo, 2024. "Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes," Technology in Society, Elsevier, vol. 77(C).
    2. Vivienne Akinyi & Dishon Wanjere & Edwin Jairus Simiyu, 2024. "Personalization Strategies and Customer Loyalty among Deposit-Taking SACCOs in Western Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 225-237, September.
    3. Wang, Zhen & Chu, Erming, 2024. "The path toward urban carbon neutrality: How does the low-carbon city pilot policy stimulate low-carbon technology?," Economic Analysis and Policy, Elsevier, vol. 82(C), pages 954-975.
    4. Magno, Francesca & Cassia, Fabio, 2024. "Predicting restaurants’ surplus food platform continuance: Insights from the combined use of PLS-SEM and NCA and predictive model comparisons," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    5. Yohan Wismantoro & Vincent Didiek Wiet Aryanto & Imang Dapit Pamungkas & Nanda Adhi Purusa & Amron & Amalia Nur Chasanah & Usman, 2022. "Virtual Reality Destination Experiences Model: A Moderating Variable between Wisesa Sustainable Tourism Behavior and Tourists’ Intention to Visit," Sustainability, MDPI, vol. 15(1), pages 1-13, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hongping Yuan & Yu Yang & Xiaolong Xue, 2019. "Promoting Owners’ BIM Adoption Behaviors to Achieve Sustainable Project Management," Sustainability, MDPI, vol. 11(14), pages 1-18, July.
    2. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
    3. Renata Walczak & Magdalena Kludacz-Alessandri & Liliana Hawrysz, 2022. "Use of Telemedicine Technology among General Practitioners during COVID-19: A Modified Technology Acceptance Model Study in Poland," IJERPH, MDPI, vol. 19(17), pages 1-18, September.
    4. Hasan Sadık Tatlı & Tuba Bıyıkbeyi & Gülşah Gençer Çelik & Gökten Öngel, 2024. "Paperless Technologies in Universities: Examination in Terms of Unified Theory of Acceptance and Use of Technology (UTAUT)," Sustainability, MDPI, vol. 16(7), pages 1-20, March.
    5. Md. Alamgir Hossain & Ruhul Amin & Abdullah Al Masud & Md. Imran Hossain & Mohammad Awal Hossen & Mohammad Kamal Hossain, 2023. "What Drives People’s Behavioral Intention Toward Telemedicine? An Emerging Economy Perspective," SAGE Open, , vol. 13(3), pages 21582440231, July.
    6. Garaus, Marion & Wolfsteiner, Elisabeth & Wagner, Udo, 2016. "Shoppers' acceptance and perceptions of electronic shelf labels," Journal of Business Research, Elsevier, vol. 69(9), pages 3687-3692.
    7. Ivonne Angelica Castiblanco Jimenez & Laura Cristina Cepeda García & Maria Grazia Violante & Federica Marcolin & Enrico Vezzetti, 2020. "Commonly Used External TAM Variables in e-Learning, Agriculture and Virtual Reality Applications," Future Internet, MDPI, vol. 13(1), pages 1-21, December.
    8. Teng Yu & Jian Dai & Chengliang Wang, 2023. "Adoption of blended learning: Chinese university students’ perspectives," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
    9. Rajak, Manindra & Shaw, Krishnendu, 2021. "An extension of technology acceptance model for mHealth user adoption," Technology in Society, Elsevier, vol. 67(C).
    10. Yu-Sheng Kao & Kazumitsu Nawata & Chi-Yo Huang, 2019. "An Exploration and Confirmation of the Factors Influencing Adoption of IoT-Based Wearable Fitness Trackers," IJERPH, MDPI, vol. 16(18), pages 1-31, September.
    11. İbrahim Aydın & Zübeyir Çelik & Kaan Yiğenoğlu & Ayhan Cesur, 2024. "Consumers' foresight for the digital Turkish lira: an empirical study," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 214-228, June.
    12. Yuan Li & Jiaqi Liang & Jingxiong Huang & Mengsheng Yang & Runyan Li & Huanxia Bai, 2022. "Would You Accept Virtual Tourism? The Impact of COVID-19 Risk Perception on Technology Acceptance from a Comparative Perspective," Sustainability, MDPI, vol. 14(19), pages 1-22, October.
    13. Zhigang Wang & Dan Fang & Xintao Liu & Lei Zhang & Hongyan Duan & Chao Wang & Kai Guo, 2023. "Consumer Acceptance of Sports Wearables: The Role of Products Attributes," SAGE Open, , vol. 13(3), pages 21582440231, July.
    14. Shahidi, Niousha & Tossan, Vesselina & Bourliataux-Lajoinie, Stéphane & Cacho-Elizondo, Silvia, 2022. "Behavioural intention to use a contact tracing application: The case of StopCovid in France," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    15. Małecka, Agnieszka & Mitręga, Maciej & Mróz-Gorgoń, Barbara & Pfajfar, Gregor, 2022. "Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 163-179.
    16. Philippe Cohard, 2020. "Information Systems Values: A Study of the Intranet in Three French Higher Education Institutions," Post-Print hal-02987225, HAL.
    17. Melih Engin & Fatih Gürses, 2019. "Adoption of Hospital Information Systems in Public Hospitals in Turkey: An Analysis with the Unified Theory of Acceptance and Use of Technology Model," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1-19, October.
    18. Morosan, Cristian, 2016. "An empirical examination of U.S. travelers’ intentions to use biometric e-gates in airports," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 120-128.
    19. Abdesamad Zouine & Pierre Fenies, 2014. "The Critical Success Factors Of The ERP System Project: A Meta-Analysis Methodology," Post-Print hal-01419785, HAL.
    20. Chen-Yuan Chen & Bih-Yaw Shih & Shih-Hsien Yu, 2012. "Disaster prevention and reduction for exploring teachers’ technology acceptance using a virtual reality system and partial least squares techniques," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 62(3), pages 1217-1231, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:teinso:v:69:y:2022:i:c:s0160791x22001063. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/technology-in-society .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.