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Using Virtual Reality to Stimulate Healthy and Environmentally Friendly Food Consumption among Children: An Interview Study

Author

Listed:
  • Eline Suzanne Smit

    (Department of Communication Science, Amsterdam School of Communication Research/ASCoR, University of Amsterdam, PO Box 15791, 1001 NG Amsterdam, The Netherlands)

  • Marijn Hendrika Catharina Meijers

    (Department of Communication Science, Amsterdam School of Communication Research/ASCoR, University of Amsterdam, PO Box 15791, 1001 NG Amsterdam, The Netherlands)

  • Laura Nynke van der Laan

    (Department of Communication and Cognition, Tilburg University, PO Box 90153, 5000 LE Tilburg, The Netherlands)

Abstract

Since habits formed during childhood are predictive of adult behaviour, children form an important target group when it comes to improving healthy and environmentally friendly food consumption. To explore the potential of immersive virtual reality (VR) in this respect, we conducted a semi-structured interview study ( N = 22) among children aged 6–13 years. This study consisted of two parts: (1) a VR experience and (2) a semi-structured interview to investigate (1) to what extent children are able to recall and understand information about the impact of food products on their health and the environment when provided to them as pop-ups in a VR supermarket; (2) what rational and emotional processes are triggered by this information; and (3) what children’s expectations about the real-life application and impact of the pop-ups are, and why. Interview data were analysed using the framework method. Results showed that although all participants were able to recall the information, only children from an average age of ten years old also understood the information. When participants understood the information, they were often aware of and felt sorry for their negative behavioural impact. Most participants expected their behaviour to positively change when imagining real-life application of the pop-ups.

Suggested Citation

  • Eline Suzanne Smit & Marijn Hendrika Catharina Meijers & Laura Nynke van der Laan, 2021. "Using Virtual Reality to Stimulate Healthy and Environmentally Friendly Food Consumption among Children: An Interview Study," IJERPH, MDPI, vol. 18(3), pages 1-13, January.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:3:p:1088-:d:487255
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    References listed on IDEAS

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    Cited by:

    1. Gabriela Fretes & Amapola Sepúlveda & Camila Corvalán & Sean B. Cash, 2021. "Children’s Perceptions about Environmental Sustainability, Food, and Nutrition in Chile: A Qualitative Study," IJERPH, MDPI, vol. 18(18), pages 1-14, September.
    2. Ewa Halicka & Joanna Kaczorowska & Krystyna Rejman & Agata Szczebyło, 2021. "Parental Food Choices and Engagement in Raising Children’s Awareness of Sustainable Behaviors in Urban Poland," IJERPH, MDPI, vol. 18(6), pages 1-18, March.
    3. Hongqidi Li & Wenyi Dong & Zhimeng Wang & Nuo Chen & Jianping Wu & Guangxin Wang & Ting Jiang, 2021. "Effect of a Virtual Reality-Based Restorative Environment on the Emotional and Cognitive Recovery of Individuals with Mild-to-Moderate Anxiety and Depression," IJERPH, MDPI, vol. 18(17), pages 1-30, August.
    4. Hosany, A. R. Shaheen & Hosany, Sameer & He, Hongwei, 2022. "Children sustainable behaviour: A review and research agenda," Journal of Business Research, Elsevier, vol. 147(C), pages 236-257.

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