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Evaluation the effect of mobile information services for public transportation through the empirical research on commuter trains

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  • Matsumoto, Takayuki
  • Hidaka, Kazuyoshi

Abstract

Railways play an important role in the way people move around their communities. The purpose of this study is to identify the factors which improve overall satisfaction with railway services in order to increase railway usage. This literature especially focuses on mobile information services on commuter trains. In this study we verified what kind of mobile information services passengers need while using railways, especially while on board, through two empirical surveys on commercial commuting trains. We provided not only rail information but also marketing-related information such as news, shop information, advertising and coupons for smartphones. Content server access logs were then obtained and analyzed, and several questionnaires were conducted in order to evaluate these information services during the test period. We used customer satisfaction (CS) portfolio analysis in order to clarify the relationship between satisfaction with each type of content and overall intent to use the mobile information services.

Suggested Citation

  • Matsumoto, Takayuki & Hidaka, Kazuyoshi, 2015. "Evaluation the effect of mobile information services for public transportation through the empirical research on commuter trains," Technology in Society, Elsevier, vol. 43(C), pages 144-158.
    • Handle: RePEc:eee:teinso:v:43:y:2015:i:c:p:144-158
    DOI: 10.1016/j.techsoc.2015.08.001
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    References listed on IDEAS

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    1. Kaplan, Sigal & Moraes Monteiro, Mayara & Anderson, Marie Karen & Nielsen, Otto Anker & Medeiros Dos Santos, Enilson, 2017. "The role of information systems in non-routine transit use of university students: Evidence from Brazil and Denmark," Transportation Research Part A: Policy and Practice, Elsevier, vol. 95(C), pages 34-48.

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