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Analysis of Service Quality Management in the Materials Industry using the BCG Matrix Method

Author

Listed:
  • Adrian Ioana

    (University Politehnica of Bucharest, Romania)

  • Vasile Mirea

    (University Politehnica of Bucharest, Romania)

  • Cezar Balescu

Abstract

For each product or service, the area of the circle represents the value of its sales. The BCG (Boston Consulting Group) matrix thus offers a very useful map of the organization's service strengths and weaknesses, at least in terms of current profitability, as well as the likely cash flows. The criteria function concept consists of transforming the criteria function (CF) in a qualityeconomical matrix MQE. The levels of prescribing the criteria function were obtained by using a composition algorithm for three vectors:T vector – technical parameters’ vector (ti);E vector – economical parameters’ vector (ej) and P vector – weight vector (p1).

Suggested Citation

  • Adrian Ioana & Vasile Mirea & Cezar Balescu, 2009. "Analysis of Service Quality Management in the Materials Industry using the BCG Matrix Method," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 270-276, June.
    • Handle: RePEc:aes:amfeco:v:11:y:2009:i:26:p:270-277
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    Cited by:

    1. Matsumoto, Takayuki & Hidaka, Kazuyoshi, 2015. "Evaluation the effect of mobile information services for public transportation through the empirical research on commuter trains," Technology in Society, Elsevier, vol. 43(C), pages 144-158.
    2. Po-Yuan Shih & Cheng-Ping Cheng & Dong-Her Shih & Ting-Wei Wu & David C. Yen, 2022. "Who Is the Most Effective Country in Anti-Corruption? From the Perspective of Open Government Data and Gross Domestic Product," Mathematics, MDPI, vol. 10(13), pages 1-20, June.

    More about this item

    Keywords

    quality management; services; BCG Matrix Method; materials industry;
    All these keywords.

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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