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The ‘Narrative Turn’ in developing foresight: Assessing how cultural products can assist organisations in detecting trends

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  • Schwarz, Jan Oliver

Abstract

When developing foresight, it is essential to consider the information on which this activity is based. Weak signals, also conceptualised as trends, can be considered the most relevant input for developing foresight in an organisation. While detecting weak signals has traditionally relied on the news media, cultural products such as literature, movies, art, or computer games appear to have been neglected in the practice of foresight.

Suggested Citation

  • Schwarz, Jan Oliver, 2015. "The ‘Narrative Turn’ in developing foresight: Assessing how cultural products can assist organisations in detecting trends," Technological Forecasting and Social Change, Elsevier, vol. 90(PB), pages 510-513.
    • Handle: RePEc:eee:tefoso:v:90:y:2015:i:pb:p:510-513
    DOI: 10.1016/j.techfore.2014.02.024
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    References listed on IDEAS

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    1. F Liebl, 2002. "The anatomy of complex societal problems and its implications for OR," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 53(2), pages 161-184, February.
    2. Schwarz, Jan Oliver & Kroehl, Rixa & von der Gracht, Heiko A., 2014. "Novels and novelty in trend research — Using novels to perceive weak signals and transfer frames of reference," Technological Forecasting and Social Change, Elsevier, vol. 84(C), pages 66-73.
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    Cited by:

    1. Sarpong, David & Eyres, Eve & Batsakis, Georgios, 2019. "Narrating the future: A distentive capability approach to strategic foresight," Technological Forecasting and Social Change, Elsevier, vol. 140(C), pages 105-114.
    2. Christopher Benjamin Menadue & Karen Diane Cheer, 2017. "Human Culture and Science Fiction: A Review of the Literature, 1980-2016," SAGE Open, , vol. 7(3), pages 21582440177, August.
    3. Eller, Eric & Hofmann, Rupert & Schwarz, Jan Oliver, 2020. "The Customer Foresight Territory," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(3), pages 12-19.

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