IDEAS home Printed from https://ideas.repec.org/a/eee/techno/v132y2024ics0166497224000440.html
   My bibliography  Save this article

The impact of watching science fiction on the creativity of individuals: The role of STEM background

Author

Listed:
  • Marozzo, Veronica
  • Crupi, Antonio
  • Abbate, Tindara
  • Cesaroni, Fabrizio
  • Corvello, Vincenzo

Abstract

This paper delves into the intersection of science fiction, creativity, and individuals' backgrounds, with a special emphasis on STEM (Science, Technology, Engineering, Mathematics) education. We investigate if individuals with a STEM background show a more pronounced creative impact from watching science fiction compared to their non-STEM counterparts. We conducted an experimental study involving 204 university students from various disciplines, both STEM and non-STEM, randomly assigned to one of two conditions—watching a science fiction TV episode or a non-science fiction episode—followed by a creative task. The solutions proposed by the students were assessed for their level of creativity. Our findings reveal that the students with a STEM background were more creatively impacted by the exposure to science fiction. These insights hold significant implications for educators, policy-makers, and professionals interested in fostering creativity, suggesting the need for tailored approaches based on an individual's background and a potential role for science fiction in stimulating creative thinking.

Suggested Citation

  • Marozzo, Veronica & Crupi, Antonio & Abbate, Tindara & Cesaroni, Fabrizio & Corvello, Vincenzo, 2024. "The impact of watching science fiction on the creativity of individuals: The role of STEM background," Technovation, Elsevier, vol. 132(C).
  • Handle: RePEc:eee:techno:v:132:y:2024:i:c:s0166497224000440
    DOI: 10.1016/j.technovation.2024.102994
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0166497224000440
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.technovation.2024.102994?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Schwarz, Jan Oliver & Kroehl, Rixa & von der Gracht, Heiko A., 2014. "Novels and novelty in trend research — Using novels to perceive weak signals and transfer frames of reference," Technological Forecasting and Social Change, Elsevier, vol. 84(C), pages 66-73.
    2. Muscio, Alessandro, 2023. "The ambiguous role of science and technology in Marvel superhero comics: From their ‘Golden Age’ to the present-day," Technological Forecasting and Social Change, Elsevier, vol. 186(PB).
    3. Potstada, Michael & Zybura, Jan, 2014. "The role of context in science fiction prototyping: The digital industrial revolution," Technological Forecasting and Social Change, Elsevier, vol. 84(C), pages 101-114.
    4. Jessen, Alexander & Hilken, Tim & Chylinski, Mathew & Mahr, Dominik & Heller, Jonas & Keeling, Debbie Isobel & de Ruyter, Ko, 2020. "The playground effect: How augmented reality drives creative customer engagement," Journal of Business Research, Elsevier, vol. 116(C), pages 85-98.
    5. Olivier Toubia & Oded Netzer, 2017. "Idea Generation, Creativity, and Prototypicality," Marketing Science, INFORMS, vol. 36(1), pages 1-20, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Schwarz, Jan Oliver, 2015. "The ‘Narrative Turn’ in developing foresight: Assessing how cultural products can assist organisations in detecting trends," Technological Forecasting and Social Change, Elsevier, vol. 90(PB), pages 510-513.
    2. Laura J. Kornish & Sharaya M. Jones, 2021. "Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity," Marketing Science, INFORMS, vol. 40(6), pages 1106-1122, November.
    3. Easwaramoorthy Rangaswamy & Nishad Nawaz & Zhou Changzhuang, 2022. "The impact of digital technology on changing consumer behaviours with special reference to the home furnishing sector in Singapore," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-10, December.
    4. Alex Burnap & John R. Hauser & Artem Timoshenko, 2023. "Product Aesthetic Design: A Machine Learning Augmentation," Marketing Science, INFORMS, vol. 42(6), pages 1029-1056, November.
    5. Vieira, Valter Afonso & Rafael, Diego Nogueira & Agnihotri, Raj, 2022. "Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values," Journal of Business Research, Elsevier, vol. 151(C), pages 170-184.
    6. Julia Bräker & Anna Osterbrink & Martin Semmann & Manuel Wiesche, 2023. "User-Centered Requirements for Augmented Reality as a Cognitive Assistant for Safety-Critical Services," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 65(2), pages 161-178, April.
    7. Marc R. Dotson & Joachim Büschken & Greg M. Allenby, 2020. "Explaining Preference Heterogeneity with Mixed Membership Modeling," Marketing Science, INFORMS, vol. 39(2), pages 407-426, March.
    8. Zoccarato, Francesca & Lettieri, Emanuele & Radaelli, Giovanni & Ghezzi, Antonio & Toletti, Giovanni, 2024. "Taking Science Fiction seriously: Unveiling its relationship with employee’s Innovative Work Behavior," Technovation, Elsevier, vol. 136(C).
    9. Gaetano Miceli & Maria Antonietta Raimondo, 2020. "Creativity in the marketing and consumer behavior literature: a structured review and a research agenda," Italian Journal of Marketing, Springer, vol. 2020(1), pages 85-124, March.
    10. Naghshineh, Bardia & Ribeiro, André & Jacinto, Celeste & Carvalho, Helena, 2021. "Social impacts of additive manufacturing: A stakeholder-driven framework," Technological Forecasting and Social Change, Elsevier, vol. 164(C).
    11. Birtchnell, Thomas & Böhme, Tillmann & Gorkin, Robert, 2017. "3D printing and the third mission: The university in the materialization of intellectual capital," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 240-249.
    12. Sætra, Henrik Skaug, 2024. "Science fiction, sustainability, and scenario use: Comprehensive scenarios for improved strategy development and innovation," Technovation, Elsevier, vol. 132(C).
    13. Dufva, Mikko & Ahlqvist, Toni, 2015. "Knowledge creation dynamics in foresight: A knowledge typology and exploratory method to analyse foresight workshops," Technological Forecasting and Social Change, Elsevier, vol. 94(C), pages 251-268.
    14. Ma, Liye & Sun, Baohong, 2020. "Machine learning and AI in marketing – Connecting computing power to human insights," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 481-504.
    15. Barbara L. van Veen & J. Roland Ortt, 2024. "Simplification errors in predictive models," Futures & Foresight Science, John Wiley & Sons, vol. 6(3), September.
    16. Clegg, Melanie & Hofstetter, Reto & Blohm, Ivo & Bravin, Marc, 2022. "Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 39(6), pages 40-47.
    17. Eller, Eric & Hofmann, Rupert & Schwarz, Jan Oliver, 2020. "The Customer Foresight Territory," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(3), pages 12-19.
    18. Vipul Aggarwal & Elina H. Hwang & Yong Tan, 2021. "Learning to Be Creative: A Mutually Exciting Spatiotemporal Point Process Model for Idea Generation in Open Innovation," Information Systems Research, INFORMS, vol. 32(4), pages 1214-1235, December.
    19. Bitty Balducci & Detelina Marinova, 2018. "Unstructured data in marketing," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 557-590, July.
    20. Naghshineh, Bardia & Carvalho, Helena, 2022. "The implications of additive manufacturing technology adoption for supply chain resilience: A systematic search and review," International Journal of Production Economics, Elsevier, vol. 247(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:techno:v:132:y:2024:i:c:s0166497224000440. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/01664972 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.