IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v187y2023ics0040162522007363.html
   My bibliography  Save this article

Instagram adoption for local food transactions: A research framework

Author

Listed:
  • Cahyono, Edi Dwi

Abstract

Several studies have been conducted on the use of social media, such as Instagram for various purchasing intentions, with limited knowledge on its use for buying local food. Therefore, this study aims to develop a research framework to measure potential buyers' perceptions and adoption of Instagram as a platform for purchasing local food. The construct of Perceived Characteristics of Innovation — covering attributes of relative economic advantage, social compatibility, and technical quality of Instagram, was employed to measure the perceptions. The Integrative Literature Review technique was used to review data from peer-reviewed journals. By extrapolating the data, a predictive model of the adoption of Instagram for local food purchasing was constructed. The model also covered the estimation of the salient sub-variables and corresponding indicators for each characteristic, the demographic factors, and the relationship with intention and/or actual purchase/re-purchase of local food. This framework is useful to conduct further research to assess the crucial role of Instagram as social commerce for local food from the perspective of the potential buyers.

Suggested Citation

  • Cahyono, Edi Dwi, 2023. "Instagram adoption for local food transactions: A research framework," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    • Handle: RePEc:eee:tefoso:v:187:y:2023:i:c:s0040162522007363
    DOI: 10.1016/j.techfore.2022.122215
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162522007363
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2022.122215?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kumar, Sushant & Shah, Arunima, 2021. "Revisiting food delivery apps during COVID-19 pandemic? Investigating the role of emotions," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    2. Krishen, Anjala S. & Berezan, Orie & Agarwal, Shaurya & Kachroo, Pushkin, 2016. "The generation of virtual needs: Recipes for satisfaction in social media networking," Journal of Business Research, Elsevier, vol. 69(11), pages 5248-5254.
    3. Czajkowski, Mikołaj & Sobolewski, Maciej, 2016. "How much do switching costs and local network effects contribute to consumer lock-in in mobile telephony?," Telecommunications Policy, Elsevier, vol. 40(9), pages 855-869.
    4. Pasquale E. Rummo & Omni Cassidy & Ingrid Wells & Jaime A. Coffino & Marie A. Bragg, 2020. "Examining the Relationship between Youth-Targeted Food Marketing Expenditures and the Demographics of Social Media Followers," IJERPH, MDPI, vol. 17(5), pages 1-12, March.
    5. Sonia Livingstone, 2012. "Critical reflections on the benefits of ICT in education," LSE Research Online Documents on Economics 42947, London School of Economics and Political Science, LSE Library.
    6. Ellen Wartella & Vicky Rideout & Heather Montague & Leanne Beaudoin-Ryan & Alexis Lauricella, 2016. "Teens, Health and Technology: A National Survey," Media and Communication, Cogitatio Press, vol. 4(3), pages 13-23.
    7. Ramachander, Sangamitra, 2016. "The price sensitivity of mobile use among low income households in six countries of Asia," Telecommunications Policy, Elsevier, vol. 40(7), pages 673-691.
    8. Zhao, Haichuan & Jiang, Lan & Su, Chenting, 2020. "To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 45-64.
    9. Mukta Srivastava & Sreeram Sivaramakrishnan & Gordhan K. Saini, 2021. "The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study," IIM Kozhikode Society & Management Review, , vol. 10(1), pages 66-81, January.
    10. Jiaqi Qi & Xiaoyong Zheng & Peng Cao & Liqun Zhu, 2019. "The effect of e‐commerce agribusiness clusters on farmers’ migration decisions in China," Agribusiness, John Wiley & Sons, Ltd., vol. 35(1), pages 20-35, January.
    11. Schmidthuber, Lisa & Maresch, Daniela & Ginner, Michael, 2020. "Disruptive technologies and abundance in the service sector - toward a refined technology acceptance model," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    12. Ken E. Giller & Thomas Delaune & João Vasco Silva & Katrien Descheemaeker & Gerrie Ven & Antonius G.T. Schut & Mark Wijk & James Hammond & Zvi Hochman & Godfrey Taulya & Regis Chikowo & Sudha Narayana, 2021. "The future of farming: Who will produce our food?," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 13(5), pages 1073-1099, October.
    13. Melissa A. Schilling, 2015. "Technology Shocks, Technological Collaboration, and Innovation Outcomes," Organization Science, INFORMS, vol. 26(3), pages 668-686, June.
    14. Akram, Umair & Ansari, Aisha Rehman & Fu, Guoqun & Junaid, Muhammad, 2020. "Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    15. Miklós Koren & Rita Pető, 2020. "Business disruptions from social distancing," PLOS ONE, Public Library of Science, vol. 15(9), pages 1-14, September.
    16. Busalim, Abdelsalam H. & Hussin, Ab Razak Che, 2016. "Understanding social commerce: A systematic literature review and directions for further research," International Journal of Information Management, Elsevier, vol. 36(6), pages 1075-1088.
    17. Changsu Kim & Weihong Zhao & Kyung H. Yang, 2008. "An Empirical Study on the Integrated Framework of e-CRM in Online Shopping: Evaluating the Relationships Among Perceived Value, Satisfaction, and Trust Based on Customers' Perspectives," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 6(3), pages 1-19, July.
    18. Palazzo, Maria & Vollero, Agostino & Vitale, Pierluigi & Siano, Alfonso, 2021. "Urban and rural destinations on Instagram: Exploring the influencers’ role in #sustainabletourism," Land Use Policy, Elsevier, vol. 100(C).
    19. Ilyas Masudin & Nika Tampi Safitri & Dian Palupi Restuputri & Rahmad Wisnu Wardana & Ikhlasul Amallynda, 2020. "The effect of humanitarian logistics service quality to customer loyalty using Kansei engineering: Evidence from Indonesian logistics service providers," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1826718-182, January.
    20. Darke, Peter R. & Brady, Michael K. & Benedicktus, Ray L. & Wilson, Andrew E., 2016. "Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers," Journal of Retailing, Elsevier, vol. 92(3), pages 287-299.
    21. Gil Appel & Lauren Grewal & Rhonda Hadi & Andrew T. Stephen, 2020. "The future of social media in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 79-95, January.
    22. Kathryn L. Mills, 2016. "Possible Effects of Internet Use on Cognitive Development in Adolescence," Media and Communication, Cogitatio Press, vol. 4(3), pages 4-12.
    23. Feder, Christophe, 2018. "The effects of disruptive innovations on productivity," Technological Forecasting and Social Change, Elsevier, vol. 126(C), pages 186-193.
    24. Yi-Ting Huang & Sheng-Fang Su, 2018. "Motives for Instagram Use and Topics of Interest among Young Adults," Future Internet, MDPI, vol. 10(8), pages 1-12, August.
    25. Becatien Yao & Aleksan Shanoyan & Hikaru Hanawa Peterson & Cheryl Boyer & Lauri Baker, 2019. "The use of new‐media marketing in the green industry: Analysis of social media use and impact on sales," Agribusiness, John Wiley & Sons, Ltd., vol. 35(2), pages 281-297, April.
    26. Jill E. Hobbs, 2019. "Heterogeneous consumers and differentiated food markets: Implications for quality signaling in food supply chains," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 67(3), pages 237-249, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Meiwen Guo & Liang Wu & Cheng Ling Tan & Jun-Hwa Cheah & Yuhanis Abdul Aziz & Jianping Peng & Chun-Hung Chiu & Rongwei Ren, 2023. "The impact of perceived risk of online takeout packaging and the moderating role of educational level," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-18, December.
    2. Shah, Adnan Muhammad & Abbasi, Amir Zaib & Yan, Xiangbin, 2023. "Do online peer reviews stimulate diners’ continued log-in behavior: Investigating the role of emotions in the O2O meal delivery apps context," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    3. Daniel Romer & Michael Rich, 2016. "Afterword to the Issue “Adolescents in the Digital Age: Effects on Health and Development”," Media and Communication, Cogitatio Press, vol. 4(3), pages 90-94.
    4. Chidchanok Inthong & Thanapong Champahom & Sajjakaj Jomnonkwao & Vuttichai Chatpattananan & Vatanavongs Ratanavaraha, 2022. "Exploring Factors Affecting Consumer Behavioral Intentions toward Online Food Ordering in Thailand," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
    5. Penttinen, Valeria, 2023. "Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships," Journal of Business Research, Elsevier, vol. 165(C).
    6. Daniel Romer, 2016. "Introduction to the Issue “Adolescents in the Digital Age: Effects on Health and Development”," Media and Communication, Cogitatio Press, vol. 4(3), pages 1-3.
    7. Yuen, Kum Fai & Chua, Jie Ying & Li, Xue & Wang, Xueqin, 2023. "The determinants of users’ intention to adopt telehealth: Health belief, perceived value and self-determination perspectives," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    8. Jin, Haofeng, 2022. "The effect of overspending on tariff choices and customer churn: Evidence from mobile plan choices," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    9. Jebarajakirthy, Charles & Shankar, Amit, 2021. "Impact of online convenience on mobile banking adoption intention: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    10. repec:hal:spmain:info:hdl:2441/5cmk499mce8lvosvi0jdis0dla is not listed on IDEAS
    11. Beland, Louis-Philippe & Brodeur, Abel & Wright, Taylor, 2020. "COVID-19, Stay-at-Home Orders and Employment: Evidence from CPS Data," GLO Discussion Paper Series 559, Global Labor Organization (GLO).
    12. Ndoya, Hermann & Okere, Donald & Belomo, Marie laure & Atangana, Melissa, 2023. "Does ICTs decrease the spread of informal economy in Africa?," Telecommunications Policy, Elsevier, vol. 47(2).
    13. Elena Bonel & Mauro Capestro & Eleonora Di Maria, 2023. "How COVID-19 impacted cultural consumption: an explorative analysis of Gen Z’s digital museum experiences," Italian Journal of Marketing, Springer, vol. 2023(2), pages 135-160, June.
    14. Ibrahim Niankara & Muhammad Noor Al adwan & Aminata Niankara, 2020. "The Role of Digital Media in Shaping Youth Planetary Health Interests in the Global Economy," JOItmC, MDPI, vol. 6(3), pages 1-26, July.
    15. Carter, Kealy & Jayachandran, Satish & Murdock, Mitchel R., 2021. "Building A Sustainable Shelf: The Role of Firm Sustainability Reputation," Journal of Retailing, Elsevier, vol. 97(4), pages 507-522.
    16. Yuemei Ding & Dequan Zheng & Xiaoyu Niu, 2023. "Collaborative Green Innovation of Livestock Product Three-Level Supply Chain Traceability System: A Value Co-Creation Perspective," Sustainability, MDPI, vol. 16(1), pages 1-28, December.
    17. Florio, Erminia & Kharazi, Aicha, 2022. "Curtailment of Economic Activity and Labor Inequalities," GLO Discussion Paper Series 1166, Global Labor Organization (GLO).
    18. Rand Al-Dmour & Ola H. Alkhatib & Hani Al-Dmour & Eatedal Basheer Amin, 2023. "The Influence of Social Marketing Drives on Brand Loyalty via the Customer Satisfaction as a Mediating Factor in Travel and Tourism Offices," SAGE Open, , vol. 13(2), pages 21582440231, June.
    19. Anna Tokarz-Kocik & Anna Bera & Karolina Drela & Agnieszka Malkowska, 2023. "The Impact of the COVID-19 Pandemic on the Labour Market in the Hotel Industry: Selected Conditions in Poland," Sustainability, MDPI, vol. 15(6), pages 1-15, March.
    20. Lili Li & Yiwu Zeng & Zi Ye & Hongdong Guo, 2021. "E‐commerce development and urban‐rural income gap: Evidence from Zhejiang Province, China," Papers in Regional Science, Wiley Blackwell, vol. 100(2), pages 475-494, April.
    21. Japutra, Arnold & Septianto, Felix & Can, Ali Selcuk, 2022. "Feeling grateful versus happy? The effects of emotional appeals in advertisements on self-made products," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:187:y:2023:i:c:s0040162522007363. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.