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Rigidities of imagination in scenario planning: Strategic foresight through ‘Unlearning’

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  • Burt, George
  • Nair, Anup Karath

Abstract

The emergence of strategic foresight from scenarios has constantly puzzled theorists. Whilst practitioners and scholars of scenario planning contend that scenarios generate strategic foresight by both stretching a manager's mental model by exposing them to a wide range of equally plausible futures, and triggering and accelerating processes of organisational learning, the true nature of this link between strategic foresight and organisational learning remains vague and undertheorised. Our paper tackles this puzzle by explicitly focussing on how strategic foresight emerges from the organisational learning process that unfolds during scenario planning. We undertook a 24-month long longitudinal study capturing both ‘actions’ and ‘reflections’ of a leading Scotch whisky manufacturer during their scenario planning exercises. Surprisingly, and perhaps counterintuitively, our findings unearth the role of ‘unlearning’ rather than ‘learning’ as a key mechanism that leads to the emergence of strategic foresight within the scenario planning process. Further reflection on the ‘unlearning process’ reveals that unlearning involves a ‘letting go’ or relaxing of deeply held assumptions and this in turn inadvertently leads to strategic foresight. Overall, by developing and introducing ‘unlearning’ as a key mechanism for the generation of strategic foresight, our paper aims to improve the effectiveness of scenario planning interventions as practiced.

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  • Burt, George & Nair, Anup Karath, 2020. "Rigidities of imagination in scenario planning: Strategic foresight through ‘Unlearning’," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
    • Handle: RePEc:eee:tefoso:v:153:y:2020:i:c:s0040162519310169
    DOI: 10.1016/j.techfore.2020.119927
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    3. Bouhalleb, Arafet & Tapinos, Efstathios, 2023. "The impact of scenario planning on entrepreneurial orientation," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    4. Mai, Nhat Chi, 2020. "Unpacking the process of overseas knowledge recontextualisation in returnee entrepreneurship - a learning perspective : a study of returnee entrepreneurs in Vietnam," OSF Preprints y5psh, Center for Open Science.
    5. Marinković, Milan & Al-Tabbaa, Omar & Khan, Zaheer & Wu, Jie, 2022. "Corporate foresight: A systematic literature review and future research trajectories," Journal of Business Research, Elsevier, vol. 144(C), pages 289-311.
    6. Ziyi Zhao & Yulu Yan, 2023. "The Role of Organizational Unlearning in Manufacturing Firms’ Sustainable Digital Innovation: The Mechanism of Strategic Flexibility and Organizational Slack," Sustainability, MDPI, vol. 15(13), pages 1-23, June.
    7. Burt, George & Mackay, David & Mendibil, Kepa, 2021. "Overcoming multi-stakeholder fragmented narratives in land use, woodland and forestry policy: The role scenario planning and ‘dissociative jolts’," Technological Forecasting and Social Change, Elsevier, vol. 166(C).

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