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Methodology for the of building process integration of Business Model Canvas and Technological Roadmap

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  • Toro-Jarrín, Miguel Angel
  • Ponce-Jaramillo, Idalia Estefania
  • Güemes-Castorena, David

Abstract

The importance of linking efficiently the outputs of R&D processes with the business world has become evident. Researchers and practitioners have developed tools to help build business from a starting point (business idea/product concept) to the description of elements that make the business possible. The Business Model Canvas identifies the essential parts of a business; it's applicability and simplicity has given it greater acceptance and dissemination. Furthermore, the Technology Roadmap is presented as a valuable tool to visualize the relationships over time of the market, technology and product strategies; TRMs allow decision makers to identify gaps between the current and the future business strategy.

Suggested Citation

  • Toro-Jarrín, Miguel Angel & Ponce-Jaramillo, Idalia Estefania & Güemes-Castorena, David, 2016. "Methodology for the of building process integration of Business Model Canvas and Technological Roadmap," Technological Forecasting and Social Change, Elsevier, vol. 110(C), pages 213-225.
    • Handle: RePEc:eee:tefoso:v:110:y:2016:i:c:p:213-225
    DOI: 10.1016/j.techfore.2016.01.009
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    References listed on IDEAS

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    1. Mark De Reuver & Harry Bouwman & Timber Haaker, 2013. "Business Model Roadmapping: A Practical Approach To Come From An Existing To A Desired Business Model," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-18.
    2. Rohrbeck, René & Schwarz, Jan Oliver, 2013. "The value contribution of strategic foresight: Insights from an empirical study of large European companies," Technological Forecasting and Social Change, Elsevier, vol. 80(8), pages 1593-1606.
    3. Jeffrey, Henry & Sedgwick, Jonathan & Robinson, Charles, 2013. "Technology roadmaps: An evaluation of their success in the renewable energy sector," Technological Forecasting and Social Change, Elsevier, vol. 80(5), pages 1015-1027.
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    1. Snihur, Yuliya & Lamine, Wadid & Wright, Mike, 2021. "Educating engineers to develop new business models: Exploiting entrepreneurial opportunities in technology-based firms," Technological Forecasting and Social Change, Elsevier, vol. 164(C).
    2. Stelian Brad & Emilia Brad, 2016. "Directed Innovation of Business Models," International Journal of Management, Knowledge and Learning, International School for Social and Business Studies, Celje, Slovenia, vol. 5(1), pages 99-121.
    3. Daim, Tugrul U. & Yoon, Byung-Sung & Lindenberg, John & Grizzi, Robert & Estep, Judith & Oliver, Terry, 2018. "Strategic roadmapping of robotics technologies for the power industry: A multicriteria technology assessment," Technological Forecasting and Social Change, Elsevier, vol. 131(C), pages 49-66.
    4. Vinicius Luiz Ferraz Minatogawa & Matheus Munhoz Vieira Franco & Izabela Simon Rampasso & Rosley Anholon & Ruy Quadros & Orlando Durán & Antonio Batocchio, 2019. "Operationalizing Business Model Innovation through Big Data Analytics for Sustainable Organizations," Sustainability, MDPI, vol. 12(1), pages 1-29, December.
    5. Trabucchi, Daniel & Talenti, Luca & Buganza, Tommaso, 2019. "How do Big Bang Disruptors look like? A Business Model perspective," Technological Forecasting and Social Change, Elsevier, vol. 141(C), pages 330-340.
    6. Yuskevich, Ilya & Hein, Andreas Makoto & Amokrane-Ferka, Kahina & Doufene, Abdelkrim & Jankovic, Marija, 2021. "A metamodel of an informational structure for model-based technology roadmapping," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    7. Garza Ramos, Alejandro & Daim, Tugrul & Gaats, Lukas & Hutmacher, Dietmar W. & Hackenberger, David, 2022. "Technology roadmap for the development of a 3D cell culture workstation for a biomedical industry startup," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    8. Noh, Heeyong & Kim, Kyuwoong & Song, Young-Keun & Lee, Sungjoo, 2021. "Opportunity-driven technology roadmapping: The case of 5G mobile services," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    9. Nazarenko, Anastasia & Vishnevskiy, Konstantin & Meissner, Dirk & Daim, Tugrul, 2022. "Applying digital technologies in technology roadmapping to overcome individual biased assessments," Technovation, Elsevier, vol. 110(C).
    10. Saba Sareminia & Alireza Hasanzadeh & Shaaban Elahi & Gholamali Montazer, 2019. "Developing Technology Roadmapping Combinational Framework by Meta Synthesis Technique," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(02), pages 1-36, April.
    11. Metallo, Concetta & Agrifoglio, Rocco & Schiavone, Francesco & Mueller, Jens, 2018. "Understanding business model in the Internet of Things industry," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 298-306.
    12. Mercedes Grijalvo Martín & Antonia Pacios Álvarez & Joaquín Ordieres-Meré & Javier Villalba-Díez & Gustavo Morales-Alonso, 2020. "New Business Models from Prescriptive Maintenance Strategies Aligned with Sustainable Development Goals," Sustainability, MDPI, vol. 13(1), pages 1-26, December.
    13. Le, Duc Nha & Le Tuan, Loc & Dang Tuan, Minh Nguyen, 2019. "Smart-building management system: An Internet-of-Things (IoT) application business model in Vietnam," Technological Forecasting and Social Change, Elsevier, vol. 141(C), pages 22-35.
    14. von Delft, Stephan & Zhao, Yang, 2021. "Business models in process industries: Emerging trends and future research," Technovation, Elsevier, vol. 105(C).

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