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Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation

Author

Listed:
  • Clegg, Melanie
  • Hofstetter, Reto
  • Blohm, Ivo
  • Bravin, Marc

Abstract

Innovation platforms are powerful instruments for harnessing crowd creativity. Yet, platform users still struggle with cognitive barriers when looking to unfold their creative potential. This conceptual article identifies three barriers from innovation literature and outlines how artificial intelligence can help users overcome these barriers.

Suggested Citation

  • Clegg, Melanie & Hofstetter, Reto & Blohm, Ivo & Bravin, Marc, 2022. "Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 39(6), pages 40-47.
    • Handle: RePEc:zbw:hsgmrs:279711
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    References listed on IDEAS

    as
    1. Miia Kosonen & Chunmei Gan & Mika Vanhala & Kirsimarja Blomqvist, 2014. "User Motivation And Knowledge Sharing In Idea Crowdsourcing," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 18(05), pages 1-23.
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    4. Zhu, Hangzi & Kock, Alexander & Wentker, Marc & Leker, Jens, 2019. "How Does Online Interaction Affect Idea Quality? The Effect of Feedback in Firm-internal Idea Competitions," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 118973, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    5. C. Page Moreau & Darren W. Dahl, 2005. "Designing the Solution: The Impact of Constraints on Consumers' Creativity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 13-22, June.
    6. Yanhao Max Wei, 2020. "The Similarity Network of Motion Pictures," Management Science, INFORMS, vol. 66(4), pages 1647-1671, April.
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