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Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation

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  • Clegg, Melanie
  • Hofstetter, Reto
  • Blohm, Ivo
  • Bravin, Marc

Abstract

Innovation platforms are powerful instruments for harnessing crowd creativity. Yet, platform users still struggle with cognitive barriers when looking to unfold their creative potential. This conceptual article identifies three barriers from innovation literature and outlines how artificial intelligence can help users overcome these barriers.

Suggested Citation

  • Clegg, Melanie & Hofstetter, Reto & Blohm, Ivo & Bravin, Marc, 2022. "Human-Machine Creativity – How AI Can Influence Human Creativity in Open Innovation," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 39(6), pages 40-47.
    • Handle: RePEc:zbw:hsgmrs:279711
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    References listed on IDEAS

    as
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    6. Kruft, Tobias & Tilsner, Christoph & Schindler, Andreas & Kock, Alexander, 2019. "Persuasion in Corporate Idea Contests: The Moderating Role of Content Scarcity on Decision Making," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 118968, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    7. Zhu, Hangzi & Kock, Alexander & Wentker, Marc & Leker, Jens, 2019. "How Does Online Interaction Affect Idea Quality? The Effect of Feedback in Firm-internal Idea Competitions," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 118973, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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