Sonic branding in sport: A model for communicating brand identity through musical fit
Author
Abstract
Suggested Citation
DOI: 10.1016/j.smr.2014.03.001
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Do Young Pyun & Jeffrey D. James, 2011. "Attitude toward advertising through sport: A theoretical framework," Sport Management Review, Taylor & Francis Journals, vol. 14(1), pages 33-41, January.
- Kelley, Scott W. & Turley, L. W., 2001. "Consumer perceptions of service quality attributes at sporting events," Journal of Business Research, Elsevier, vol. 54(2), pages 161-166, November.
- McCracken, Grant, 1989. "Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 310-321, December.
- Alpert, Mark I. & Alpert, Judy I. & Maltz, Elliot N., 2005. "Purchase occasion influence on the role of music in advertising," Journal of Business Research, Elsevier, vol. 58(3), pages 369-376, March.
- Holt, Douglas B, 1995. "How Consumers Consume: A Typology of Consumption Practices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(1), pages 1-16, June.
- Shapiro, Stewart, 1999. "When an Ad's Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(1), pages 16-36, June.
- Chebat, Jean-Charles & Chebat, Claire Gelinas & Vaillant, Dominique, 2001. "Environmental background music and in-store selling," Journal of Business Research, Elsevier, vol. 54(2), pages 115-123, November.
- Macinnis, Deborah J & Park, C Whan, 1991. "The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 161-173, September.
- Pyun, Do Young & James, Jeffrey D., 2011. "Attitude toward advertising through sport: A theoretical framework," Sport Management Review, Elsevier, vol. 14(1), pages 33-41, February.
- DiClemente, Diane F. & Hantula, Donald A., 2003. "Applied behavioral economics and consumer choice," Journal of Economic Psychology, Elsevier, vol. 24(5), pages 589-602, October.
- Scott, Linda M, 1990. "Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 223-236, September.
- Babin, Barry J. & Attaway, Jill S., 2000. "Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer," Journal of Business Research, Elsevier, vol. 49(2), pages 91-99, August.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Puligadda, Sanjay & VanBergen, Noah, 2023. "The influence of sound logo instruments on brand personality perceptions: An investigation of brand ruggedness and sophistication," Journal of Business Research, Elsevier, vol. 156(C).
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- North, Adrian C. & Sheridan, Lorraine P. & Areni, Charles S., 2016. "Music Congruity Effects on Product Memory, Perception, and Choice," Journal of Retailing, Elsevier, vol. 92(1), pages 83-95.
- McDonald, Heath & Karg, Adam J. & Vocino, Andrea, 2013. "Measuring season ticket holder satisfaction: Rationale, scale development and longitudinal validation," Sport Management Review, Elsevier, vol. 16(1), pages 41-53.
- Davis, Lizhu & Hodges, Nancy, 2012. "Consumer shopping value: An investigation of shopping trip value, in-store shopping value and retail format," Journal of Retailing and Consumer Services, Elsevier, vol. 19(2), pages 229-239.
- Michael J. Dorsch & Kjell Y. Törnblom & Ali Kazemi, 2017. "A Review of Resource Theories and Their Implications for Understanding Consumer Behavior," Journal of the Association for Consumer Research, University of Chicago Press, vol. 2(1), pages 5-25.
- Irene Roozen & Christel Claeys, 2010. "The Relative Effectiveness of Celebrity Endorsement for Print Advertisement," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(1), pages 76-89.
- Wan Yu Chang & I Ying Chang, 2014. "The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry," Sustainability, MDPI, vol. 6(12), pages 1-13, December.
- Liang Deng, 2018. "Piano Performance Technical Analysis of The People United Will Never Be Defeated by Rzewski," European Journal of Social Sciences Education and Research Articles, Revistia Research and Publishing, vol. 5, September.
- Loureiro, Sandra Maria Correia & Guerreiro, João & Japutra, Arnold, 2021. "How escapism leads to behavioral intention in a virtual reality store with background music?," Journal of Business Research, Elsevier, vol. 134(C), pages 288-300.
- Julia Henriksen & Malin Hornebrant & Adele Berndt, 2022. "Online casinos: advertising and avoidance among Generation Y consumers in Sweden," SN Business & Economics, Springer, vol. 2(1), pages 1-22, January.
- Bodkin, Charles D. & Amato, Christie & Peters, Cara, 2009. "The role of conflict, culture, and myth in creating attitudinal commitment," Journal of Business Research, Elsevier, vol. 62(10), pages 1013-1019, October.
- Schembri, Sharon, 2009. "Reframing brand experience: The experiential meaning of Harley-Davidson," Journal of Business Research, Elsevier, vol. 62(12), pages 1299-1310, December.
- Joško Brakus, J. & Schmitt, Bernd H. & Zhang, Shi, 2014. "Experiential product attributes and preferences for new products: The role of processing fluency," Journal of Business Research, Elsevier, vol. 67(11), pages 2291-2298.
- Michaud Trevinal, Aurélia & Stenger, Thomas, 2014. "Toward a conceptualization of the online shopping experience," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 314-326.
- Meda Roxana Burghelea & Ioan Plaias & Jaafar El-Murad, 2015. "The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 377-392, July.
- Ben Mimoun, Mohammed Slim & Poncin, Ingrid, 2015. "A valued agent: How ECAs affect website customers' satisfaction and behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 70-82.
- Gianluca Gionfriddo & Francesco Rizzi & Tiberio Daddi & Fabio Iraldo, 2023. "The impact of green marketing on collective behaviour: Experimental evidence from the sports industry," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5349-5367, December.
- Demoulin, Nathalie T.M., 2011.
"Music congruency in a service setting: The mediating role of emotional and cognitive responses,"
Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 10-18.
- N. Demoulin, 2011. "Music congruency in a service setting: The mediating role of emotional and cognitive responses," Post-Print halshs-00583226, HAL.
- Huber, Frank & Meyer, Frederik & Vogel, Johannes & Weihrauch, Andrea & Hamprecht, Julia, 2013. "Endorser age and stereotypes: Consequences on brand age," Journal of Business Research, Elsevier, vol. 66(2), pages 207-215.
- Krey, Nina & Picot-Coupey, Karine & Cliquet, Gérard, 2022. "Shopping mall retailing: A bibliometric analysis and systematic assessment of Chebat's contributions," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
- Debra Riley & Mark Anderson, 2015. "The Impact of Music Pleasantness and Fit on Advertising Attitudes for Low and High Involvement Consumers," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 90-96, July.
More about this item
Keywords
Sport marketing; Sensory marketing; Sonic branding; Consumer behaviour;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:18:y:2015:i:3:p:321-330. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.