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Purchase occasion influence on the role of music in advertising

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  • Alpert, Mark I.
  • Alpert, Judy I.
  • Maltz, Elliot N.

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  • Alpert, Mark I. & Alpert, Judy I. & Maltz, Elliot N., 2005. "Purchase occasion influence on the role of music in advertising," Journal of Business Research, Elsevier, vol. 58(3), pages 369-376, March.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:3:p:369-376
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    References listed on IDEAS

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    1. Batra, Rajeev & Stayman, Douglas M, 1990. "The Role of Mood in Advertising Effectiveness," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 203-214, September.
    2. Macinnis, Deborah J & Park, C Whan, 1991. "The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 161-173, September.
    3. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. "Designing Research for Application," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 197-207, September.
    4. Kellaris, James J & Cox, Anthony D, 1989. "The Effects of Background Music in Advertising: A Reassessment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 113-118, June.
    5. Holbrook, Morris B & Schindler, Robert M, 1989. "Some Exploratory Findings on the Development of Musical Tastes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 119-124, June.
    6. Goldberg, Marvin E & Gorn, Gerald J, 1987. "Happy and Sad TV Programs: How They Affect Reactions to Commercials," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(3), pages 387-403, December.
    7. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    8. Gardner, Meryl Paula, 1985. "Mood States and Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 281-300, December.
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    Cited by:

    1. North, Adrian C. & Sheridan, Lorraine P. & Areni, Charles S., 2016. "Music Congruity Effects on Product Memory, Perception, and Choice," Journal of Retailing, Elsevier, vol. 92(1), pages 83-95.
    2. Garaus, Marion & Wagner, Udo & Rainer, Ricarda C., 2021. "Emotional targeting using digital signage systems and facial recognition at the point-of-sale," Journal of Business Research, Elsevier, vol. 131(C), pages 747-762.
    3. Roozen, Irene & Claeys, Christel, 2009. "Are We Aware of Product Placements in Music Videos?," Working Papers 2009/38, Hogeschool-Universiteit Brussel, Faculteit Economie en Management.
    4. Zhang, Shengliang & Guo, Dinghao & Li, Xiaodong, 2023. "The rhythm of shopping: How background music placement in live streaming commerce affects consumer purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    5. Debra Riley & Mark Anderson, 2015. "The Impact of Music Pleasantness and Fit on Advertising Attitudes for Low and High Involvement Consumers," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 90-96, July.
    6. Ballouli, Khalid & Heere, Bob, 2015. "Sonic branding in sport: A model for communicating brand identity through musical fit," Sport Management Review, Elsevier, vol. 18(3), pages 321-330.
    7. Cristiana Sangiorzan & Mihaela Constantinescu, 2017. "Experiential Marketing and Advertising Efficiency – a Marketing Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 249-257, October.
    8. Liang Deng, 2018. "Piano Performance Technical Analysis of The People United Will Never Be Defeated by Rzewski," European Journal of Social Sciences Education and Research Articles, Revistia Research and Publishing, vol. 5, September.
    9. Julia Henriksen & Malin Hornebrant & Adele Berndt, 2022. "Online casinos: advertising and avoidance among Generation Y consumers in Sweden," SN Business & Economics, Springer, vol. 2(1), pages 1-22, January.
    10. Puligadda, Sanjay & VanBergen, Noah, 2023. "The influence of sound logo instruments on brand personality perceptions: An investigation of brand ruggedness and sophistication," Journal of Business Research, Elsevier, vol. 156(C).
    11. Japutra, Arnold & Utami, Ami Fitri & Molinillo, Sebastian & Ekaputra, Irwan Adi, 2021. "Influence of customer application experience and value in use on loyalty toward retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

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