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Strategic alliances in sport tourism: National sport organisations and sport tour operators

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  • Kennelly, Millicent
  • Toohey, Kristine

Abstract

This qualitative case study provides a sport-oriented perspective of sport tourism. It examines a strategic alliance between an Australian national sport organisation (NSO), the Australian Rugby Union (ARU), and a sport tour operator (STO), FanFirm. The study contributes insights into how NSOs can facilitate and develop sport tourism for major events through alliances with STOs. Findings indicate that by collaborating with the STO, the ARU accrued a range of intangible and financial benefits, which in turn provided an impetus for ongoing maintenance of the strategic alliance. In addition, the alliance was perceived to deliver advantages beyond the NSO–STO nexus, with rugby fans and host governments of rugby events also benefiting. The study demonstrates that sport organisations can play a role in maximising the tourism outcomes of major events and also suggests that smaller-scale, ‘bottom-up’ cross-sector alliances can contribute to maximising tourism outcomes of major sport events.

Suggested Citation

  • Kennelly, Millicent & Toohey, Kristine, 2014. "Strategic alliances in sport tourism: National sport organisations and sport tour operators," Sport Management Review, Elsevier, vol. 17(4), pages 407-418.
    • Handle: RePEc:eee:spomar:v:17:y:2014:i:4:p:407-418
    DOI: 10.1016/j.smr.2014.01.001
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    References listed on IDEAS

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    1. Jean‐François Hennart, 2006. "Alliance Research: Less is More," Journal of Management Studies, Wiley Blackwell, vol. 43(7), pages 1621-1628, November.
    2. Gibson, Heather J., 1998. "Sport Tourism: A Critical Analysis of Research," Sport Management Review, Elsevier, vol. 1(1), pages 45-76, November.
    3. Shilbury, David, 2000. "Considering Future Sport Delivery Systems," Sport Management Review, Elsevier, vol. 3(2), pages 199-221, November.
    4. David Shilbury, 2000. "Considering Future Sport Delivery Systems," Sport Management Review, Taylor & Francis Journals, vol. 3(2), pages 199-221, July.
    5. Heather J. Gibson, 1998. "Sport Tourism: A Critical Analysis of Research," Sport Management Review, Taylor & Francis Journals, vol. 1(1), pages 45-76, January.
    6. Misener, Katie & Doherty, Alison, 2013. "Understanding capacity through the processes and outcomes of interorganizational relationships in nonprofit community sport organizations," Sport Management Review, Elsevier, vol. 16(2), pages 135-147.
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    Cited by:

    1. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.

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