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Temporal frames, temporal focus, and behavioral expectations: The persuasive impact of near and distant threats

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  • Pokharel, Manusheela
  • Jensen, Jakob D.
  • Taylor-Burton, Sophia
  • King, Andy J.
  • John, Kevin K.
  • Upshaw, Sean

Abstract

Ultraviolet (UV) photography and photoaging visuals make hidden sun damage visible to the naked eye, granting the potential to create messages that vary in temporal dimensionality. As UV photos depict immediate skin damage, the photo communicated that exposure in sun causes invisible damage to the young truck driver (near temporal frame) and visible damage (e.g., wrinkles) to the old truck driver (distant temporal frame).

Suggested Citation

  • Pokharel, Manusheela & Jensen, Jakob D. & Taylor-Burton, Sophia & King, Andy J. & John, Kevin K. & Upshaw, Sean, 2023. "Temporal frames, temporal focus, and behavioral expectations: The persuasive impact of near and distant threats," Social Science & Medicine, Elsevier, vol. 328(C).
    • Handle: RePEc:eee:socmed:v:328:y:2023:i:c:s0277953623003246
    DOI: 10.1016/j.socscimed.2023.115967
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    References listed on IDEAS

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    1. Camilla Trenerry & Chloe Fletcher & Carlene Wilson & Kate Gunn, 2022. "“She’ll Be Right, Mate”: A Mixed Methods Analysis of Skin Cancer Prevention Practices among Australian Farmers—An At-Risk Group," IJERPH, MDPI, vol. 19(5), pages 1-16, March.
    2. Daniel J. O’Keefe & Daisy Wu, 2012. "Gain-Framed Messages Do Not Motivate Sun Protection: A Meta-Analytic Review of Randomized Trials Comparing Gain-Framed and Loss-Framed Appeals for Promoting Skin Cancer Prevention," IJERPH, MDPI, vol. 9(6), pages 1-13, June.
    3. Shipp, Abbie J. & Edwards, Jeffrey R. & Lambert, Lisa Schurer, 2009. "Conceptualization and measurement of temporal focus: The subjective experience of the past, present, and future," Organizational Behavior and Human Decision Processes, Elsevier, vol. 110(1), pages 1-22, September.
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