IDEAS home Printed from https://ideas.repec.org/a/eee/pubeco/v196y2021ics0047272721000086.html
   My bibliography  Save this article

Brains or beauty? Causal evidence on the returns to education and attractiveness in the online dating market

Author

Listed:
  • Egebark, Johan
  • Ekström, Mathias
  • Plug, Erik
  • van Praag, Mirjam

Abstract

We study partner preferences for education and attractiveness by conducting a field experiment in a large online dating market. Fictitious profiles with manipulated levels of education and photo attractiveness send random invitations for a serious relationship to real online daters. We find that men and women prefer attractive over unattractive profiles, regardless of own attractiveness. We also find that high-educated men prefer low-educated over high-educated profiles as much as high-educated women prefer high-educated over low-educated profiles. With preferences similar for attractiveness but opposite for education, two groups are more likely to stay single: unattractive, low-educated men and unattractive, high-educated women.

Suggested Citation

  • Egebark, Johan & Ekström, Mathias & Plug, Erik & van Praag, Mirjam, 2021. "Brains or beauty? Causal evidence on the returns to education and attractiveness in the online dating market," Journal of Public Economics, Elsevier, vol. 196(C).
    • Handle: RePEc:eee:pubeco:v:196:y:2021:i:c:s0047272721000086
    DOI: 10.1016/j.jpubeco.2021.104372
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0047272721000086
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jpubeco.2021.104372?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Miriam Bruhn & David McKenzie, 2009. "In Pursuit of Balance: Randomization in Practice in Development Field Experiments," American Economic Journal: Applied Economics, American Economic Association, vol. 1(4), pages 200-232, October.
    2. Eugene Choo & Aloysius Siow, 2006. "Who Marries Whom and Why," Journal of Political Economy, University of Chicago Press, vol. 114(1), pages 175-201, February.
    3. Michèle Belot & Marco Francesconi, 2013. "Dating Preferences and Meeting Opportunities in Mate Choice Decisions," Journal of Human Resources, University of Wisconsin Press, vol. 48(2), pages 474-508.
    4. Hamermesh, Daniel S & Biddle, Jeff E, 1994. "Beauty and the Labor Market," American Economic Review, American Economic Association, vol. 84(5), pages 1174-1194, December.
    5. Browning,Martin & Chiappori,Pierre-André & Weiss,Yoram, 2014. "Economics of the Family," Cambridge Books, Cambridge University Press, number 9780521791595.
    6. Linda Y. Wong, 2003. "Structural Estimation of Marriage Models," Journal of Labor Economics, University of Chicago Press, vol. 21(3), pages 699-728, July.
    7. Olle Folke & Johanna Rickne, 2020. "All the Single Ladies: Job Promotions and the Durability of Marriage," American Economic Journal: Applied Economics, American Economic Association, vol. 12(1), pages 260-287, January.
    8. Raquel Fernández & Nezih Guner & John Knowles, 2005. "Love and Money: A Theoretical and Empirical Analysis of Household Sorting and Inequality," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 120(1), pages 273-344.
    9. Gary S. Becker, 1981. "A Treatise on the Family," NBER Books, National Bureau of Economic Research, Inc, number beck81-1.
    10. Browning,Martin & Chiappori,Pierre-André & Weiss,Yoram, 2014. "Economics of the Family," Cambridge Books, Cambridge University Press, number 9780521795395.
    11. Gul, Faruk, 1991. "A Theory of Disappointment Aversion," Econometrica, Econometric Society, vol. 59(3), pages 667-686, May.
    12. Jennifer L. Doleac & Luke C.D. Stein, 2013. "The Visible Hand: Race and Online Market Outcomes," Economic Journal, Royal Economic Society, vol. 123(11), pages 469-492, November.
    13. Lasse Eika & Magne Mogstad & Basit Zafar, 2019. "Educational Assortative Mating and Household Income Inequality," Journal of Political Economy, University of Chicago Press, vol. 127(6), pages 2795-2835.
    14. Alberto Bisin & Giorgio Topa & Thierry Verdier, 2004. "Religious Intermarriage and Socialization in the United States," Journal of Political Economy, University of Chicago Press, vol. 112(3), pages 615-664, June.
    15. Ravi Bapna & Jui Ramaprasad & Galit Shmueli & Akhmed Umyarov, 2016. "One-Way Mirrors in Online Dating: A Randomized Field Experiment," Management Science, INFORMS, vol. 62(11), pages 3100-3122, November.
    16. Roland G. Fryer & Steven D. Levitt, 2004. "The Causes and Consequences of Distinctively Black Names," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 119(3), pages 767-805.
    17. Pierre-André Chiappori & Sonia Oreffice & Climent Quintana-Domeque, 2012. "Fatter Attraction: Anthropometric and Socioeconomic Matching on the Marriage Market," Journal of Political Economy, University of Chicago Press, vol. 120(4), pages 659-695.
    18. Marianne Bitler & Lucie Schmidt, 2012. "Utilization of Infertility Treatments: The Effects of Insurance Mandates," Demography, Springer;Population Association of America (PAA), vol. 49(1), pages 125-149, February.
    19. Christine Schwartz & Robert Mare, 2005. "Trends in educational assortative marriage from 1940 to 2003," Demography, Springer;Population Association of America (PAA), vol. 42(4), pages 621-646, November.
    20. Marianne Bertrand & Emir Kamenica & Jessica Pan, 2015. "Gender Identity and Relative Income within Households," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 130(2), pages 571-614.
    21. Gautier, Pieter A. & Svarer, Michael & Teulings, Coen N., 2010. "Marriage and the city: Search frictions and sorting of singles," Journal of Urban Economics, Elsevier, vol. 67(2), pages 206-218, March.
    22. David C Phillips, 2019. "Do Comparisons of Fictional Applicants Measure Discrimination When Search Externalities are Present? Evidence from Existing Experiments," The Economic Journal, Royal Economic Society, vol. 129(621), pages 2240-2264.
    23. Gunter J. Hitsch & Ali Hortaçsu & Dan Ariely, 2010. "Matching and Sorting in Online Dating," American Economic Review, American Economic Association, vol. 100(1), pages 130-163, March.
    24. Marianne Bertrand & Sendhil Mullainathan, 2004. "Are Emily and Greg More Employable Than Lakisha and Jamal? A Field Experiment on Labor Market Discrimination," American Economic Review, American Economic Association, vol. 94(4), pages 991-1013, September.
    25. Ahmed, Ali M. & Hammarstedt, Mats, 2008. "Discrimination in the rental housing market: A field experiment on the Internet," Journal of Urban Economics, Elsevier, vol. 64(2), pages 362-372, September.
    26. David E. Bell, 1985. "Disappointment in Decision Making Under Uncertainty," Operations Research, INFORMS, vol. 33(1), pages 1-27, February.
    27. Petter Lundborg & Erik Plug & Astrid Würtz Rasmussen, 2017. "Can Women Have Children and a Career? IV Evidence from IVF Treatments," American Economic Review, American Economic Association, vol. 107(6), pages 1611-1637, June.
    28. Robert Andersen & Tina Fetner, 2008. "Economic Inequality and Intolerance: Attitudes toward Homosexuality in 35 Democracies," American Journal of Political Science, John Wiley & Sons, vol. 52(4), pages 942-958, October.
    29. Ong, David & Wang, Jue, 2015. "Income attraction: An online dating field experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 111(C), pages 13-22.
    30. Raymond Fisman & Sheena S. Iyengar & Emir Kamenica & Itamar Simonson, 2006. "Gender Differences in Mate Selection: Evidence From a Speed Dating Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 121(2), pages 673-697.
    31. David Glowsky, 2007. "Why Do German Men Marry Women from Less Developed Countries?: An Analysis of Transnational Partner Search Based on the German Socio-Economic Panel," SOEPpapers on Multidisciplinary Panel Data Research 61, DIW Berlin, The German Socio-Economic Panel (SOEP).
    32. Graham Loomes & Robert Sugden, 1986. "Disappointment and Dynamic Consistency in Choice under Uncertainty," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 53(2), pages 271-282.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hanna Virtanen & Mikko Silliman & Tiina Kuuppelomäki & Kristiina Huttunen, "undated". "Education, Gender, and Family Formation," Working Papers 340, Työn ja talouden tutkimus LABORE, The Labour Institute for Economic Research LABORE.
    2. Quentin Lippmann & Khushboo Surana, 2022. "The Hierarchy of Partner Preferences," Discussion Papers 22/08, Department of Economics, University of York.
    3. Beloborodova, Anna, 2023. "Political views regarding the war in Ukraine in an online dating experiment," MPRA Paper 120739, University Library of Munich, Germany.
    4. Beloborodova, Anna, 2023. "Love or politics? Political views regarding the war in Ukraine in an online dating experiment," MPRA Paper 118862, University Library of Munich, Germany.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Quentin Lippmann & Khushboo Surana, 2022. "The Hierarchy of Partner Preferences," Discussion Papers 22/08, Department of Economics, University of York.
    2. Michèle Belot & Marco Francesconi, 2013. "Dating Preferences and Meeting Opportunities in Mate Choice Decisions," Journal of Human Resources, University of Wisconsin Press, vol. 48(2), pages 474-508.
    3. Ingvild Almås & Andreas Kotsadam & Espen R. Moen & Knut Røed, 2023. "The Economics of Hypergamy," Journal of Human Resources, University of Wisconsin Press, vol. 58(1), pages 260-281.
    4. Qinyou Hu, 2024. "Social status and marriage markets: Evaluating a Hukou policy in China," Review of Economics of the Household, Springer, vol. 22(2), pages 477-509, June.
    5. Keisuke Kawata & Mizuki Komura, 2023. "Only-child matching penalty in the marriage market," Papers 2307.15336, arXiv.org.
    6. Rania Gihleb & Kevin Lang, 2020. "Educational Homogamy and Assortative Mating Have Not Increased," Research in Labor Economics, in: Change at Home, in the Labor Market, and On the Job, volume 48, pages 1-26, Emerald Group Publishing Limited.
    7. Arnaud Dupuy & Alfred Galichon, 2014. "Personality Traits and the Marriage Market," Journal of Political Economy, University of Chicago Press, vol. 122(6), pages 1271-1319.
    8. Hanzhe Zhang, 2021. "An Investment-and-Marriage Model with Differential Fecundity: On the College Gender Gap," Journal of Political Economy, University of Chicago Press, vol. 129(5), pages 1464-1486.
    9. Marianne Bertrand & Esther Duflo, 2016. "Field Experiments on Discrimination," NBER Working Papers 22014, National Bureau of Economic Research, Inc.
    10. Neyt, Brecht & Vandenbulcke, Sarah & Baert, Stijn, 2019. "Are men intimidated by highly educated women? Undercover on Tinder," Economics of Education Review, Elsevier, vol. 73(C).
    11. Joseph Altonji & Disa Hynsjo & Ivan Vidangos, 2023. "Individual Earnings and Family Income: Dynamics and Distribution," Review of Economic Dynamics, Elsevier for the Society for Economic Dynamics, vol. 49, pages 225-250, July.
    12. Ong, David & Yang, Yu (Alan) & Zhang, Junsen, 2020. "Hard to get: The scarcity of women and the competition for high-income men in urban China," Journal of Development Economics, Elsevier, vol. 144(C).
    13. Karbowski, Adam & Deja, Dominik & Zawisza, Mateusz, 2016. "Perceived female intelligence as economic bad in partner choice," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 102, pages 217-222.
    14. Marianne Bertrand & Esther Duflo, 2016. "Field Experiments on Discrimination," NBER Working Papers 22014, National Bureau of Economic Research, Inc.
    15. Herrenbrueck, Lucas & Xia, Xiaoyu & Eastwick, Paul & Hui, Chin Ming, 2018. "Smart-dating in speed-dating: How a simple Search model can explain matching decisions," European Economic Review, Elsevier, vol. 106(C), pages 54-76.
    16. Ran Abramitzky & Adeline Delavande & Luis Vasconcelos, 2011. "Marrying Up: The Role of Sex Ratio in Assortative Matching," American Economic Journal: Applied Economics, American Economic Association, vol. 3(3), pages 124-157, July.
    17. Melvyn G. Coles & Marco Francesconi, 2013. "Equilibrium Search and the Impact of Equal Opportunities for Women," CESifo Working Paper Series 4556, CESifo.
    18. Salanié, Bernard & Chiappori, Pierre-André, 2021. "Mating Markets," CEPR Discussion Papers 16041, C.E.P.R. Discussion Papers.
      • Pierre-André Chiappori & Bernard Salanié, 2021. "Mating Markets," Working Papers 2021-016, Human Capital and Economic Opportunity Working Group.
    19. Barban, Nicola & De Cao, Elisabetta & Oreffice, Sonia & Quintana-Domeque, Climent, 2021. "The effect of education on spousal education: A genetic approach," Labour Economics, Elsevier, vol. 71(C).
    20. Hoehn-Velasco, Lauren & Penglase, Jacob, 2023. "Changes in assortative matching and educational inequality: evidence from marriage and birth records in Mexico," Journal of Demographic Economics, Cambridge University Press, vol. 89(4), pages 587-607, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:pubeco:v:196:y:2021:i:c:s0047272721000086. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/inca/505578 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.