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Performance impact of new product development processes for distinct scenarios under different supplier–manufacturer relationships

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  • Lee, Yun-Huei
  • Wang, Kung-Jeng

Abstract

Although supplier involvement in new product development (NPD) projects has become increasingly important for strengthening a firm's competitive position, few studies have investigated the impact of changing research and development (R&D) workloads in NPD. According to the level of design-related characteristics including design-related communication and design-related nature, we identify four types of supplier–manufacturer relationships: sequential mode, passive supplier involvement, active supplier involvement, and strategic development. Differing from qualitative and survey-oriented research, this study proposes a system dynamics model for the quantitative exploration of workload impacts on R&D-system equilibrium under different supplier–manufacturer relationships. We justify experimentally the NPD performances of these supplier–manufacturer relationship configurations under workload impacts and provide managerial insights.

Suggested Citation

  • Lee, Yun-Huei & Wang, Kung-Jeng, 2012. "Performance impact of new product development processes for distinct scenarios under different supplier–manufacturer relationships," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 82(11), pages 2096-2108.
    • Handle: RePEc:eee:matcom:v:82:y:2012:i:11:p:2096-2108
    DOI: 10.1016/j.matcom.2012.04.008
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    References listed on IDEAS

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    2. Wang, Kung-Jeng & Lee, Kun-Shan & Liao, Jia-Hong, 2019. "Technology cooperation modeling of multiple profit-centered business units: A system dynamics framework," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 162(C), pages 195-220.

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