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Direct marketing strategies: The rise of community supported fishery programs

Author

Listed:
  • Brinson, Ayeisha
  • Lee, Min-Yang
  • Rountree, Barbara

Abstract

Community Supported Fishery (CSF) Programs are arrangements between fishermen and consumers where consumers provide upfront payments to fishermen in exchange for scheduled seafood deliveries. They are modeled after the popular Community Supported Agriculture Programs, a form of direct-to-consumer-marketing in which a group of individuals support a farm. There are multiple market and non-market benefits from these programs. Fishermen receive higher prices for fish, are guaranteed a stable income, and can activate political and regulatory support through direct interaction with consumers. Consumers are provided with access to high-quality novel types of fish and benefit from interactions with the producers of their food. CSFs have frequently collaborated with non-governmental organizations to address the challenges associated with these programs. Under the catch share system in the Northeast US groundfish fishery, sectors may be well-positioned to implement a CSF. Direct marketing through a CSF is not likely to completely replace traditional markets for fishermen, but can be a valuable supplement to their operations.

Suggested Citation

  • Brinson, Ayeisha & Lee, Min-Yang & Rountree, Barbara, 2011. "Direct marketing strategies: The rise of community supported fishery programs," Marine Policy, Elsevier, vol. 35(4), pages 542-548, July.
    • Handle: RePEc:eee:marpol:v:35:y:2011:i:4:p:542-548
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    Citations

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    Cited by:

    1. Berkes, Jessica & Schröter, Iris & Mergenthaler, Marcus, 2021. "Dyadic Analysis of a Speed-Dating Format between Farmers and Citizens: Impacts of Conversations’ and Participants’ Characteristics on Outcome Indicators after Four Months," 2021 Conference, August 17-31, 2021, Virtual 315202, International Association of Agricultural Economists.
    2. Salladarré, Frédéric & Guillotreau, Patrice & Debucquet, Gervaise & Lazuech, Gilles, 2018. "Some Good Reasons for Buying Fish Exclusively From Community-Supported Fisheries: The Case of Yeu Island in France," Ecological Economics, Elsevier, vol. 153(C), pages 172-180.
    3. Debucquet, G. & Guillotreau, P. & Lazuech, G. & Salladarré, F. & Troiville, J., 2020. "Sense of belonging and commitment to a community-supported fishery. The case of Yeu Island, France," Review of Agricultural, Food and Environmental Studies, Institut National de la Recherche Agronomique (INRA), vol. 101(4), January.
    4. Magdalena Raftowicz & Magdalena Kalisiak-Mędelska & Mirosław Struś, 2021. "The Implementation of CSA Model in Aquaculture Management in Poland," Sustainability, MDPI, vol. 13(3), pages 1-13, January.
    5. Magdalena Raftowicz & Mirosław Struś & Michał Nadolny & Magdalena Kalisiak-Mędelska, 2020. "The Importance of Price in Poland’s Carp Market," Sustainability, MDPI, vol. 12(24), pages 1-13, December.
    6. Olson, Julia & Clay, Patricia M. & Pinto da Silva, Patricia, 2014. "Putting the seafood in sustainable food systems," Marine Policy, Elsevier, vol. 43(C), pages 104-111.
    7. Tsele T. Nthane & Fred Saunders & Gloria L. Gallardo Fernández & Serge Raemaekers, 2020. "Toward Sustainability of South African Small-Scale Fisheries Leveraging ICT Transformation Pathways," Sustainability, MDPI, vol. 12(2), pages 1-22, January.
    8. Poe, Melissa R. & Levin, Phillip S. & Tolimieri, Nick & Norman, Karma, 2015. "Subsistence fishing in a 21st century capitalist society: From commodity to gift," Ecological Economics, Elsevier, vol. 116(C), pages 241-250.
    9. Tracy Van Holt & Wendy Weisman & Jeffrey C. Johnson & Sofia Käll & Jack Whalen & Braddock Spear & Pedro Sousa, 2016. "A Social Wellbeing in Fisheries Tool (SWIFT) to Help Improve Fisheries Performance," Sustainability, MDPI, vol. 8(8), pages 1-15, July.
    10. Robert Fonner, 2015. "Willingness to Pay for Multiple Seafood Labels in a Niche Market," Marine Resource Economics, University of Chicago Press, vol. 30(1), pages 51-70.
    11. Min-Yang Lee, 2014. "Hedonic Pricing of Atlantic Cod: Effects of Size, Freshness, and Gear," Marine Resource Economics, University of Chicago Press, vol. 29(3), pages 259-277.
    12. Jessica Berkes & Iris Schröter & Marcus Mergenthaler, 2022. "Dyadic Analysis of a Speed-Dating Format between Farmers and Citizens," Societies, MDPI, vol. 12(3), pages 1-17, June.
    13. Astrid Hopfensitz & César Mantilla & Josepa Miquel-Florensa, 2019. "Catch Uncertainty and Reward Schemes in a Commons Dilemma: An Experimental Study," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 72(4), pages 1121-1153, April.

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