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Can the TV makeover format of edutainment lead to widespread changes in farmer behaviour and influence innovation systems? Shamba Shape Up in Kenya

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  • Clarkson, Graham
  • Garforth, Chris
  • Dorward, Peter
  • Mose, George
  • Barahona, Carlos
  • Areal, Francisco
  • Dove, MacKenzie

Abstract

Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Africa. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers.

Suggested Citation

  • Clarkson, Graham & Garforth, Chris & Dorward, Peter & Mose, George & Barahona, Carlos & Areal, Francisco & Dove, MacKenzie, 2018. "Can the TV makeover format of edutainment lead to widespread changes in farmer behaviour and influence innovation systems? Shamba Shape Up in Kenya," Land Use Policy, Elsevier, vol. 76(C), pages 338-351.
    • Handle: RePEc:eee:lauspo:v:76:y:2018:i:c:p:338-351
    DOI: 10.1016/j.landusepol.2018.05.011
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    References listed on IDEAS

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    Cited by:

    1. Omulo, Godfrey & Kumeh, Eric Mensah, 2020. "Farmer-to-farmer digital network as a strategy to strengthen agricultural performance in Kenya: A research note on ‘Wefarm’ platform," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
    2. Luis Fernando Gutiérrez Cano & Jhon Wilder Zartha Sossa & John Fredy Moreno Sarta & Juan Camilo Oviedo Lopera & Jorge Iván Quintero Saavedra & Lina María Suárez Guzmán & Diego Alejandro Agudelo Tapasc, 2024. "National Agricultural Innovation System (NAIS): Diagnosis, Gaps, and Mapping of Actors," Sustainability, MDPI, vol. 16(8), pages 1-18, April.
    3. Ellinor Isgren & Yann Clough & Alice Murage & Elina Andersson, 2023. "Are agricultural extension systems ready to scale up ecological intensification in East Africa? A literature review with particular attention to the Push-Pull Technology (PPT)," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 15(5), pages 1399-1420, October.
    4. Alicia Ramírez-Orellana & Daniel Ruiz-Palomo & Alfonso Rojo-Ramírez & John E. Burgos-Burgos, 2021. "The Ecuadorian Banana Farms Managers’ Perceptions: Innovation as a Driver of Environmental Sustainability Practices," Agriculture, MDPI, vol. 11(3), pages 1-18, March.

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