Is luxury geeky? Exploratory study of brand appropriation of subcultural symbols
[Le luxe c’est geek ? Etude exploratoire de l’appropriation par les marques de symboles sous-culturels]
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References listed on IDEAS
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More about this item
Keywords
Sous culture de consommation; geek; luxe; publicité;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CUL-2023-10-23 (Cultural Economics)
- NEP-IPR-2023-10-23 (Intellectual Property Rights)
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