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Disseminating real-time bus arrival information via QRcode tagged bus stops: a case study of user take-up and reaction in Southampton, UK

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  • Gammer, Nick
  • Cherrett, Tom
  • Gutteridge, Christopher

Abstract

Real-time passenger information systems for bus users are now common place with bus stops in major UK cities equipped with arrival countdown displays and several apps now providing similar information direct to the Smartphone. Real-time displays at stops are expensive to install and given the current rate of Smartphone take-up, there could be benefits from using Quick Response (QR) codes linking to adapted, mobile friendly, webpages displaying arrival times of buses. This paper reports on a QR code implementation trial on 44 bus stops in six distinct areas of Southampton, UK.

Suggested Citation

  • Gammer, Nick & Cherrett, Tom & Gutteridge, Christopher, 2014. "Disseminating real-time bus arrival information via QRcode tagged bus stops: a case study of user take-up and reaction in Southampton, UK," Journal of Transport Geography, Elsevier, vol. 34(C), pages 254-261.
    • Handle: RePEc:eee:jotrge:v:34:y:2014:i:c:p:254-261
    DOI: 10.1016/j.jtrangeo.2013.06.014
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    References listed on IDEAS

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