Investigating the effect of customer-generated content on performance in online platform-based experience goods market
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DOI: 10.1016/j.jretconser.2023.103409
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- Zhai, Mengfan & Wang, Xinyue & Zhao, Xijie, 2024. "The importance of online customer reviews characteristics on remanufactured product sales: Evidence from the mobile phone market on Amazon.com," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Stockheim, Inbal & Perez, Dikla & Podkamien, Yael, 2024. "Friend and Foe: The impact of complimentary competitor content (CCC) on consumer response towards the endorsing competitor," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
- Zhang, Yue & Hu, Xiaojian & Yao, Gang & Xu, Liangcheng, 2024. "Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Ganguly, Boudhayan & Sengupta, Pooja & Biswas, Baidyanath, 2024. "What are the significant determinants of helpfulness of online review? An exploration across product-types," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
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Keywords
Customer-generated content; Online-platform based market; Experience goods; Artwork; Customer review; Topic modeling; Sentiment analysis;All these keywords.
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