The competing roles of variety seeking in new brand adoption
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DOI: 10.1016/j.jretconser.2023.103283
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- Wang, Yan & Jiang, Jing & Yang, Ying, 2023. "Magic odd numbers: The effect of numerical parity on variety-seeking," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
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Keywords
New brand adoption; Attribute-level variety seeking; Discrete-time hazard model;All these keywords.
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