Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel
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DOI: 10.1016/j.jretconser.2024.103954
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- Sarkar, Biswajit & Dey, Bikash Koli & Ma, Jin-Hee & Sarkar, Mitali & Guchhait, Rekha & Ahn, Young-Hyo, 2024. "Does outsourcing enhance consumer services and profitability of a dual-channel retailing?," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
- Sarkar, Biswajit & Amankou, Kunomboua Anicet Cyrille & Sarkar, Mitali & Seo, Yong Won, 2024. "Online, offline, and buy-online-pick-up-in-store retail strategy under a dual-channel advertisement driven demand," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
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Keywords
Retail management; Promotional effort; Stochastic model; Trading policy; Pricing;All these keywords.
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