How can Indian small-scale fashion retailers survive COVID-19 disruption?-A Brand Portfolio Optimization Perspective
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DOI: 10.1016/j.jretconser.2021.102633
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- Shafqat, Tehmeena & Ishaq, Muhammad Ishtiaq & Ahmed, Anzar, 2023. "Fashion consumption using minimalism: Exploring the relationship of consumer well-being and social connectedness," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
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Keywords
Small-fashion retailer; Apparel retailing; Brand portfolio; Brand positioning; Fuzzy probability;All these keywords.
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