Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice
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Abstract
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DOI: 10.1016/j.jwb.2010.10.020
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Cited by:
- Ye Yang & Angela Paladino, 2015. "The case of wine: understanding Chinese gift-giving behavior," Marketing Letters, Springer, vol. 26(3), pages 335-361, September.
- Ercan Yasar & Güray Akalin & Sinan Erdogan & Samuel Asumadu Sarkodie, 2022. "Trading Kuznets curve: empirical analysis for China," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, vol. 49(3), pages 741-768, August.
- Bernhard Swoboda & Carolina Sinning, 2021. "Endorsement of Global Product Brands by Global Corporate Brands – A Consumer Perspective Across Nations," Management International Review, Springer, vol. 61(4), pages 563-598, August.
- Deephouse, David L. & Newburry, William & Soleimani, Abrahim, 2016. "The effects of institutional development and national culture on cross-national differences in corporate reputation," Journal of World Business, Elsevier, vol. 51(3), pages 463-473.
- Eng, Teck-Yong & Ozdemir, Sena & Michelson, Grant, 2016. "Brand origin and country of production congruity: Evidence from the UK and China," Journal of Business Research, Elsevier, vol. 69(12), pages 5703-5711.
- Farías, Pablo, 2015. "Determinantes do sucesso de marcas globais e locais na América Latina," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 55(5), September.
- Luis-Alberto, Casado-Aranda & Angelika, Dimoka & Juan, Sánchez-Fernández, 2021. "Looking at the brain: Neural effects of “made in†labeling on product value and choice," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
- Matheus Frohlich Marquetto & Nelson Guilherme Machado Pinto & Márcia Zampieri Grohmann & Luciana Flores Battistella, 2017. "Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands," Brazilian Business Review, Fucape Business School, vol. 14(3), pages 272-287, May.
- Casado-Aranda, Luis-Alberto & Sánchez-Fernández, Juan & Ibáñez-Zapata, José-à ngel & Liébana-Cabanillas, F.J., 2020. "How consumer ethnocentrism modulates neural processing of domestic and foreign products: A neuroimaging study," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
- Sun, Minghui & Zhang, Xiaoyu & Ryan, Chris, 2015. "Perceiving tourist destination landscapes through Chinese eyes: The case of South Island, New Zealand," Tourism Management, Elsevier, vol. 46(C), pages 582-595.
- Sinha, Priyank & Sainy, Romi, 2021. "How can Indian small-scale fashion retailers survive COVID-19 disruption?-A Brand Portfolio Optimization Perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
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Keywords
Chinese brands evaluation; British and Chinese consumers; COO effect; Brand choice factors; Developed and developing markets; Chinese international expansion;All these keywords.
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