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La cohérence des choix stratégiques:l'impact des décisions d'entrée et des stratégies génériques sur la performance organisationnelle des firmes

Author

Listed:
  • Régis Coeurderoy
  • Rodolphe Durand

    (E.M. Lyon)

Abstract

This article relates to the coherence of the choices of entry with the generic strategic orientations of companies. Our thesis is that far from being independent, these two dimensions of the strategy are complementary to explain the organisational performance of the firms. The study is undertaken on a sample of 542 companies of the French industry of consumer goods.

Suggested Citation

  • Régis Coeurderoy & Rodolphe Durand, 2001. "La cohérence des choix stratégiques:l'impact des décisions d'entrée et des stratégies génériques sur la performance organisationnelle des firmes," Revue Finance Contrôle Stratégie, revues.org, vol. 4(3), pages 57-88, September.
    • Handle: RePEc:dij:revfcs:v:4:y:2001:i:q3:p:57-88
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    References listed on IDEAS

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    Cited by:

    1. Serge Amabile & Martine Gadille, 2006. "Les usages d’Internet : facteurs de compétitivité de la «PME réseau»?," Revue Finance Contrôle Stratégie, revues.org, vol. 9(1), pages 35-57.

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    More about this item

    Keywords

    entry; strategic orientations; organisational performance.;
    All these keywords.

    JEL classification:

    • L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other

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