Why are you so tolerant? Towards the relationship between consumer expectations and level of involvement
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DOI: 10.1016/j.jretconser.2021.102467
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References listed on IDEAS
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- Krishnamurthy, Anup & Kumar, S. Ramesh, 2018. "Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 149-156.
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Cited by:
- Tang, Jiansheng & Zhou, Jiamin & Zheng, Chundong & Jiao, Sijing, 2022. "More expectations, more disappointments: Ego depletion in uncertain promotion," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
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Keywords
Consumer expectations; Level of involvement; Education; Cluster analysis; Latent growth model;All these keywords.
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