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Measuring traveler involvement in urban public transport services: The case of Kaohsiung

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  • Hung Wei, Chien
  • Yuan Kao, Chen

Abstract

The city of Kaohsiung has been urgently reducing its rates of ownership and usage of privately owned motor vehicles. The most important strategy undertaken thus far has been to build mass rapid transit systems. This study aims to apply the Involvement Theory to construct an inventory to measure level of travelers' involvement in public transport services. The results indicate that the number of low involvement travelers is the critical factor that determines whether the new public transport system can effectively operate. They also provide authorities with precise marketing strategies targeting different groups in order to allow the new public transport systems to sufficiently meet public needs.

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  • Hung Wei, Chien & Yuan Kao, Chen, 2010. "Measuring traveler involvement in urban public transport services: The case of Kaohsiung," Transport Policy, Elsevier, vol. 17(6), pages 444-453, November.
    • Handle: RePEc:eee:trapol:v:17:y:2010:i:6:p:444-453
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    Cited by:

    1. Liyin Shen & Lei Du & Xining Yang & Xiaoyun Du & Jinhuan Wang & Jianli Hao, 2018. "Sustainable Strategies for Transportation Development in Emerging Cities in China: A Simulation Approach," Sustainability, MDPI, vol. 10(3), pages 1-22, March.
    2. Machado-León, José Luis & de Oña, Rocío & de Oña, Juan, 2016. "The role of involvement in regards to public transit riders' perceptions of the service," Transport Policy, Elsevier, vol. 48(C), pages 34-44.
    3. de Oña, Juan, 2020. "The role of involvement with public transport in the relationship between service quality, satisfaction and behavioral intentions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 142(C), pages 296-318.
    4. Juan Oña & Rocío Oña, 2023. "Is it possible to attract private vehicle users towards public transport? Understanding the key role of service quality, satisfaction and involvement on behavioral intentions," Transportation, Springer, vol. 50(3), pages 1073-1101, June.

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