IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v54y2020ics0969698919308951.html
   My bibliography  Save this article

Enrichment for retail businesses: How female entrepreneurs and masculine traits enhance business success

Author

Listed:
  • Moudrý, Dann Vít
  • Thaichon, Park

Abstract

Studies indicate that more male entrepreneurs are pursuing business ventures than their female counterparts. Latterly, there has been increased research interest in female entrepreneurs and their positive contribution to the retail economy. The main purpose of this study was to examine how some specific masculine traits can be enculturated into individuals (i.e. female entrepreneurs). The study also reviewed literature that discussed reasons which hinder female entrepreneurs in the retail world. The reasons range from being risk averse, being too agreeable and being overly anxious about failure. Through qualitative research exploration of female entrepreneurs, semi-structured interviews were undertaken to examine and understand their experiences. Themes which emerged from questioning the ten female entrepreneurs enabled the researcher to construct a theoretical framework. Analysis of the content findings showed that female entrepreneurs were indeed willing to adopt specific masculine traits. The result of this investigation is that through implementing specific masculine traits, female entrepreneurs have greater chances of success in their retail businesses. Although the research presented valid findings regarding the benefits of masculine traits on the retail industry, the research was limited by the sample size and the location of the research. This contribution remains unique in the way that it provides valuable information to the retail industry about the process of overcoming failure through enculturating masculine traits into female entrepreneurs.

Suggested Citation

  • Moudrý, Dann Vít & Thaichon, Park, 2020. "Enrichment for retail businesses: How female entrepreneurs and masculine traits enhance business success," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    • Handle: RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919308951
    DOI: 10.1016/j.jretconser.2020.102068
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698919308951
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2020.102068?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Thaichon, Park, 2017. "Consumer socialization process: The role of age in children's online shopping behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 38-47.
    2. Ho, Ting Hin & Tojib, Dewi & Khajehzadeh, Saman, 2017. "Speaking up against service unfairness: The role of negative meta-perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 12-19.
    3. Kim Hoe Looi & Catheryn Khoo-Lattimore, 2015. "Undergraduate students' entrepreneurial intention: born or made?," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 26(1), pages 1-20.
    4. Tajeddini, Kayhan & Elg, Ulf & Trueman, Myfanwy, 2013. "Efficiency and effectiveness of small retailers: The role of customer and entrepreneurial orientation," Journal of Retailing and Consumer Services, Elsevier, vol. 20(5), pages 453-462.
    5. Robert A. Baron & Michael D. Ensley, 2006. "Opportunity Recognition as the Detection of Meaningful Patterns: Evidence from Comparisons of Novice and Experienced Entrepreneurs," Management Science, INFORMS, vol. 52(9), pages 1331-1344, September.
    6. Baron, Robert A. & Mueller, Brandon A. & Wolfe, Marcus T., 2016. "Self-efficacy and entrepreneurs' adoption of unattainable goals: The restraining effects of self-control," Journal of Business Venturing, Elsevier, vol. 31(1), pages 55-71.
    7. Brian G. Nagy & Jeffrey M. Pollack & Matthew W. Rutherford & Franz T. Lohrke, 2012. "The Influence of Entrepreneurs’ Credentials and Impression Management Behaviors on Perceptions of New Venture Legitimacy," Entrepreneurship Theory and Practice, , vol. 36(5), pages 941-965, September.
    8. Stark, Oded & Zawojska, Ewa, 2015. "Gender differentiation in risk-taking behavior: On the relative risk aversion of single men and single women," Economics Letters, Elsevier, vol. 137(C), pages 83-87.
    9. Ladge, Jamie & Eddleston, Kimberly A. & Sugiyama, Keimei, 2019. "Am I an entrepreneur? How imposter fears hinder women entrepreneurs’ business growth," Business Horizons, Elsevier, vol. 62(5), pages 615-624.
    10. Bruyat, Chirstian & Julien, Pierre-Andre, 2001. "Defining the field of research in entrepreneurship," Journal of Business Venturing, Elsevier, vol. 16(2), pages 165-180, March.
    11. Home, Niilo, 2011. "Entrepreneurial orientation of grocery retailers in Finland," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 293-301.
    12. Hallak, Rob & Assaker, Guy & O’Connor, Peter & Lee, Craig, 2018. "Firm performance in the upscale restaurant sector: The effects of resilience, creative self-efficacy, innovation and industry experience," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 229-240.
    13. Leora F. Klapper & Simon C. Parker, 2011. "Gender and the Business Environment for New Firm Creation," The World Bank Research Observer, World Bank, vol. 26(2), pages 237-257, August.
    14. Chang, Joshua & Travaglione, Antonio & O’Neill, Grant, 2015. "How can gender signal employee qualities in retailing?," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 24-30.
    15. ., 2017. "A General Theory of Economic Development," Chapters, in: A General Theory of Economic Development, chapter 7, pages 115-150, Edward Elgar Publishing.
    16. Vishal K. Gupta & Daniel B. Turban & S. Arzu Wasti & Arijit Sikdar, 2009. "The Role of Gender Stereotypes in Perceptions of Entrepreneurs and Intentions to Become an Entrepreneur," Entrepreneurship Theory and Practice, , vol. 33(2), pages 397-417, March.
    17. Sexton, Donald L. & Bowman-Upton, Nancy, 1990. "Female and male entrepreneurs: Psychological characteristics and their role in gender-related discrimination," Journal of Business Venturing, Elsevier, vol. 5(1), pages 29-36, January.
    18. ., 2017. "A general theory of infrastructure and economic development," Chapters, in: Time, Space and Capital, chapter 8, pages 158-173, Edward Elgar Publishing.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Anders Hauge Wien & Alessandro M. Peluso & Marco Pichierri & Luigi Piper & Gianluigi Guido, 2024. "Effects of the dark triad on word of mouth in the luxury context: the moderating role of opinion divergence," Italian Journal of Marketing, Springer, vol. 2024(3), pages 287-309, September.
    2. Katrin Zulauf & Ralf Wagner, 2021. "Negotiation Power and the Impact of Gender Differences," Businesses, MDPI, vol. 1(3), pages 1-9, December.
    3. Quoc Hoang Thai & Khuong Ngoc Mai, 2024. "Entrepreneurial traits: a systematic literature review," Management Review Quarterly, Springer, vol. 74(4), pages 2717-2785, December.
    4. Madawala, Kalani & Foroudi, Pantea & Palazzo, Maria, 2023. "Exploring the role played by entrepreneurial self-efficacy among women entrepreneurs in tourism sector," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    5. Agarwal, Reeti & Mehrotra, Ankit & Sharma, Veenu & Papa, Armando & Malibari, Areej, 2023. "Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Justo, Rachida & DeTienne, Dawn R. & Sieger, Philipp, 2015. "Failure or voluntary exit? Reassessing the female underperformance hypothesis," Journal of Business Venturing, Elsevier, vol. 30(6), pages 775-792.
    2. Xuemei Xie & Jiuchang Lv, 2016. "Social networks of female tech-entrepreneurs and new venture performance: the moderating effects of entrepreneurial alertness and gender discrimination," International Entrepreneurship and Management Journal, Springer, vol. 12(4), pages 963-983, December.
    3. Zhao, Hao & O'Connor, Gina & Wu, Jihong & Lumpkin, G.T., 2021. "Age and entrepreneurial career success: A review and a meta-analysis," Journal of Business Venturing, Elsevier, vol. 36(1).
    4. Asante, Eric Adom & Affum-Osei, Emmanuel, 2019. "Entrepreneurship as a career choice: The impact of locus of control on aspiring entrepreneurs' opportunity recognition," Journal of Business Research, Elsevier, vol. 98(C), pages 227-235.
    5. Zhang, Haoyu & Shi, Yongjiang & Liu, Jianxin & Wu, Xiaobo, 2021. "How do technology strategies affect the catch-up progress of high-tech latecomers? Evidence from two Chinese research-institute-transformed telecommunications firms," Journal of Business Research, Elsevier, vol. 122(C), pages 805-821.
    6. Yan Zhou & Sangmoon Park, 2020. "The Regional Determinants of the New Venture Formation in China’s Car-Sharing Economy," Sustainability, MDPI, vol. 13(1), pages 1-22, December.
    7. Hoon Jang, 2018. "Association of SME and Government Policy Factors with the Creation of New Employment: Manufacturing Industry in Korea," Social Sciences, MDPI, vol. 7(6), pages 1-16, June.
    8. Shirokova, Galina & Osiyevskyy, Oleksiy & Bogatyreva, Karina, 2016. "Exploring the intention–behavior link in student entrepreneurship: Moderating effects of individual and environmental characteristics," European Management Journal, Elsevier, vol. 34(4), pages 386-399.
    9. Diana M. Hechavarría & Amy E. Ingram, 2019. "Entrepreneurial ecosystem conditions and gendered national-level entrepreneurial activity: a 14-year panel study of GEM," Small Business Economics, Springer, vol. 53(2), pages 431-458, August.
    10. Vaghely, Ivan P. & Julien, Pierre-André, 2010. "Are opportunities recognized or constructed?: An information perspective on entrepreneurial opportunity identification," Journal of Business Venturing, Elsevier, vol. 25(1), pages 73-86, January.
    11. Seyberth, Lilo & Overwien, Anja, 2024. "The influence of role models on women's entrepreneurial intention and behaviour," Discussion Papers of the Institute for Organisational Economics 3/2024, University of Münster, Institute for Organisational Economics.
    12. Hoang, Giang & Luu, Tuan Trong & Le, Thuy Thu Thi & Tran, Anh Kim Thi, 2022. "Dark Triad traits affecting entrepreneurial intentions: The roles of opportunity recognition and locus of control," Journal of Business Venturing Insights, Elsevier, vol. 17(C).
    13. Ekpeyong, Paul & Adewoyin, David, 2023. "Financial development, taxation and economic growth in sub-sahara africa," MPRA Paper 117739, University Library of Munich, Germany.
    14. Punita Bhatt & Supriya Garikipati, 2020. "Feminist Ideologies at Work: Culture, Collectivism and Entrepreneurship among Poor Women in India," Working Papers 202014, University of Liverpool, Department of Economics.
    15. Dorian Boumedjaoud & Karim Messeghem, 2019. "L'influence de la créativité sur la vigilance entrepreneuriale des repreneurs de PME," Post-Print hal-02570575, HAL.
    16. Muhammad Awais Gulzar & Haroon Asghar & Jinsoo Hwang & Waseem Hassan, 2020. "China’s Pathway towards Solar Energy Utilization: Transition to a Low-Carbon Economy," IJERPH, MDPI, vol. 17(12), pages 1-11, June.
    17. Robert A. Baron, 2024. "Importing knowledge from psychology: how it broadens the scope of entrepreneurship research—and helps it avoid the “multi-tower effect”," Small Business Economics, Springer, vol. 63(4), pages 1355-1363, December.
    18. Song, Chang-Qing & Chang, Chun-Ping & Gong, Qiang, 2021. "Economic growth, corruption, and financial development: Global evidence," Economic Modelling, Elsevier, vol. 94(C), pages 822-830.
    19. Ornella Papaluca & Mario Tani & Ciro Troise, 2020. "Entrepreneurship and Sustainability in Tourism: An Interpretative Model," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 10(1), pages 1-38, July.
    20. Dorian Boumedjaoud & Karim Messeghem, 2020. "Vigilance entrepreneuriale du repreneur externe et mentorat : rôle de l'accompagnement en amont," Post-Print hal-02569210, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919308951. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.