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The influence of role models on women's entrepreneurial intention and behaviour

Author

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  • Seyberth, Lilo
  • Overwien, Anja

Abstract

Unternehmertum ist eine wichtige wirtschaftliche Quelle für jedes Land. Allerdings ist der Anteil weiblicher Unternehmer immer noch gering und in den meisten Ländern besteht eine Kluft zwischen den Geschlechtern im Unternehmertum, was bedeutet, dass Wachstumspotential ungenutzt bleibt. Wir stützen uns auf frühere Erkenntnisse in der Literatur des (Frauen-)‌Unternehmertums, bauen auf der Theorie des sozialen Lernens (Bandura 1973) auf und argumentieren, dass Vorbilder positiv mit dem Ziel einer Person verbunden sind, Unternehmerin zu werden. Um das aktuelle Verständnis der Förderung von Unternehmertum durch Vorbilder zu erweitern, unterscheiden wir verschiedene Arten von Vorbildern. Wir gehen davon aus, dass unterschiedliche Vorbilder unterschiedliche Auswirkungen auf die unternehmerische Absicht und das unternehmerische Verhalten von Studentinnen haben. Um diese Hypothesen empirisch zu untersuchen, stützen wir uns auf Querschnittsbefragungsdaten von 2.237 Studierenden aus 127 Hochschulen in Deutschland. Unsere Ergebnisse legen nahe, dass unternehmerische Vorbilder dazu beitragen können, Geschlechterunterschiede zu verringern, und unterstreichen die Bedeutung unternehmerischer Vorbilder sowohl für die Absicht von Frauen, Unternehmerinnen zu werden, als auch dafür, dass sie dies tatsächlich umsetzen. Bei der Untersuchung verschiedener Vorbildtypen stellen wir außerdem fest, dass es einen größeren Effekt gibt, wenn unternehmerische Vorbilder innerhalb der Familie vorhanden sind, insbesondere bei engeren familiären Bindungen.

Suggested Citation

  • Seyberth, Lilo & Overwien, Anja, 2024. "The influence of role models on women's entrepreneurial intention and behaviour," Discussion Papers of the Institute for Organisational Economics 3/2024, University of Münster, Institute for Organisational Economics.
    • Handle: RePEc:zbw:umiodp:289597
    DOI: 10.17879/27998448705
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    References listed on IDEAS

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    More about this item

    Keywords

    Entrepreneurship; Gender; Germany; Role Models; Social Learning Theory;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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