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A Scale Development of Retailer Equity

Author

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  • Seong Ho Lee

    (Department of Business Administration & Accounting, Hanbat National University, Daejeon 34158, Korea)

  • Sun-Ho Lee

    (Department of Chinese Business and Economics, Hannam University, Daejeon 34430, Korea)

Abstract

Retailer equity is becoming a very important factor in determining discriminatory competitive advantage under rapidly changing conditions of distribution. This study conceptualizes various retailer equity aspects considered in the retail industry and proposes a measurement scale for retailer equity based on empirical research. Our study aims to reveal how retailer equity sub-dimensions influence customer perception and evaluation of retailers. The primary objective of this research was to develop a measurement scale to facilitate assessments of consumer-based retailer equity. Resulting theoretical and managerial implications of this study are also discussed in detail.

Suggested Citation

  • Seong Ho Lee & Sun-Ho Lee, 2018. "A Scale Development of Retailer Equity," Sustainability, MDPI, vol. 10(11), pages 1-16, October.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:11:p:3924-:d:178895
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    References listed on IDEAS

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    1. Anselmsson, Johan & Burt, Steve & Tunca, Burak, 2017. "An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 194-203.
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    Cited by:

    1. Rudkowski, Janice, 2024. "Measuring employee-consumer integrated retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    2. Seong Ho Lee, 2021. "Effects of Retailers’ Corporate Social Responsibility on Retailer Equity and Consumer Usage Intention," Sustainability, MDPI, vol. 13(6), pages 1-9, March.

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