The impact of selected store image dimensions on retailer equity: Evidence from 10 Chinese hypermarkets
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DOI: 10.1016/j.jretconser.2009.08.002
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- Hartman, Katherine B. & Spiro, Rosann L., 2005. "Recapturing store image in customer-based store equity: a construct conceptualization," Journal of Business Research, Elsevier, vol. 58(8), pages 1112-1120, August.
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Keywords
Consumer behavior; Hypermarket; Store image; Retailing; Retailer equity;All these keywords.
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