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Buying private label in durables: Gender and other psychological variables

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  • Miquel, María-José
  • Caplliure, Eva-María
  • Pérez, Carmen
  • Bigné, Enrique

Abstract

In the context of durables, this paper analyzes some key psychological variables identified in convenience goods literature, for individuals facing private label purchase decisions: private label attitude, price consciousness, brand consciousness and involvement with the product. The role of gender in the relationships among those variables is also examined. On two different durables and with a sample of 432 individuals, all the proposed relationships are significant, except for price consciousness. Additionally, some gender differences among those relationships appear. Data suggest that being a woman (not a man) plays a key role in private label purchase intention.

Suggested Citation

  • Miquel, María-José & Caplliure, Eva-María & Pérez, Carmen & Bigné, Enrique, 2017. "Buying private label in durables: Gender and other psychological variables," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 349-357.
    • Handle: RePEc:eee:joreco:v:34:y:2017:i:c:p:349-357
    DOI: 10.1016/j.jretconser.2016.07.013
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    References listed on IDEAS

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    Cited by:

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    3. Edouard Civel & Nathaly Cruz, 2018. "Green, yellow or red lemons? Artefactual field experiment on houses energy labels perception," Working Papers 1809, Chaire Economie du climat.
    4. Fuduric, Morana & Varga, Akos & Horvat, Sandra & Skare, Vatroslav, 2022. "The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures," Journal of Business Research, Elsevier, vol. 142(C), pages 221-241.
    5. Cuneo, Andres & Milberg, Sandra J. & Alarcon-del-Amo, Maria del Carmen & Lopez-Belbeze, Pilar, 2019. "Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands," European Management Journal, Elsevier, vol. 37(1), pages 117-128.
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    7. Manuel Alonso-Dos-Santos & René Quilodrán Ulloa & Álvaro Salgado Quintana & Diego Vigueras Quijada & Pablo Farías Nazel, 2019. "Nutrition Labeling Schemes and the Time and Effort of Consumer Processing," Sustainability, MDPI, vol. 11(4), pages 1-10, February.

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