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An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics

Author

Listed:
  • G Baltas

    (University of Warwick)

  • P Doyle

    (University of Warwick)

Abstract

Panel data for a frequently bought packaged good is used to explore the determinants of consumer demand for private label brands. The probabilistic modelling of the relationships between consumer characteristics and individual behaviour augments earlier work and identifies important determinants of store brand proneness. An essential methodological contribution lies in the explicit treatment of the role of inter-individual differences and intra-individual dynamics in store brand choice. Particular attention is given to the interpretation of the findings. The results are shown to have important implications for marketing managers and to point to significant directions for future research.

Suggested Citation

  • G Baltas & P Doyle, 1998. "An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 49(8), pages 790-798, August.
    • Handle: RePEc:pal:jorsoc:v:49:y:1998:i:8:d:10.1057_palgrave.jors.2600591
    DOI: 10.1057/palgrave.jors.2600591
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    Citations

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    Cited by:

    1. Cho, Young Sang & Rha, Hye-Su & Burt, Steve, 2015. "The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 128-137.
    2. Giuseppe Bertoli & Bruno Busacca & Marta Imperato, 2020. "Premium private label: how product value, trust and category involvement influence consumers willingness to buy," Italian Journal of Marketing, Springer, vol. 2020(2), pages 143-161, September.
    3. G Baltas & C Saridakis, 2010. "Measuring brand equity in the car market: a hedonic price analysis," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 61(2), pages 284-293, February.
    4. Abhishek & Koshy, Abraham, 2008. "Quality Perceptions of Private Label Brands: Conceptual Framework and Agenda for Research," IIMA Working Papers WP2008-02-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
    5. Abraham Koshy & . Abhishek, 2010. "Quality Perceptions of Private Label Brands Conceptual Framework and Agenda for Research," Working Papers id:2756, eSocialSciences.
    6. Abhishek, 2011. "Private Label Brand Choice Dynamics Logit model involving demographic and psychographic variables," IIMA Working Papers WP2011-01-07, Indian Institute of Management Ahmedabad, Research and Publication Department.
    7. Baltas, George, 2004. "A model for multiple brand choice," European Journal of Operational Research, Elsevier, vol. 154(1), pages 144-149, April.
    8. Martinez, Stephen W. & Hanagriff, Roger D. & Lau, Michael H. & Harris, James Michael, 2007. "Factors Affecting Demand for Branded Beef," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34885, Southern Agricultural Economics Association.
    9. Miquel, María-José & Caplliure, Eva-María & Pérez, Carmen & Bigné, Enrique, 2017. "Buying private label in durables: Gender and other psychological variables," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 349-357.

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