An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics
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DOI: 10.1057/palgrave.jors.2600591
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Cited by:
- Giuseppe Bertoli & Bruno Busacca & Marta Imperato, 2020. "Premium private label: how product value, trust and category involvement influence consumers willingness to buy," Italian Journal of Marketing, Springer, vol. 2020(2), pages 143-161, September.
- Baltas, George, 2004. "A model for multiple brand choice," European Journal of Operational Research, Elsevier, vol. 154(1), pages 144-149, April.
- Miquel, MarÃa-José & Caplliure, Eva-MarÃa & Pérez, Carmen & Bigné, Enrique, 2017. "Buying private label in durables: Gender and other psychological variables," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 349-357.
- G Baltas & C Saridakis, 2010. "Measuring brand equity in the car market: a hedonic price analysis," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 61(2), pages 284-293, February.
- Martinez, Stephen W. & Hanagriff, Roger D. & Lau, Michael H. & Harris, James Michael, 2007. "Factors Affecting Demand for Branded Beef," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34885, Southern Agricultural Economics Association.
- Abhishek & Koshy, Abraham, 2008. "Quality Perceptions of Private Label Brands: Conceptual Framework and Agenda for Research," IIMA Working Papers WP2008-02-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
- Cho, Young Sang & Rha, Hye-Su & Burt, Steve, 2015. "The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 128-137.
- Abraham Koshy & . Abhishek, 2010. "Quality Perceptions of Private Label Brands Conceptual Framework and Agenda for Research," Working Papers id:2756, eSocialSciences.
- Abhishek, 2011. "Private Label Brand Choice Dynamics Logit model involving demographic and psychographic variables," IIMA Working Papers WP2011-01-07, Indian Institute of Management Ahmedabad, Research and Publication Department.
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Keywords
marketing; behaviour; modelling; private brands; empirical study;All these keywords.
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