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Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations

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  • Dolega, Les
  • Pavlis, Michalis
  • Singleton, Alex

Abstract

There is a legacy of research aiming to conceptualise and empirically estimate retail store catchment areas, however, a dearth that frames such considerations within the context of retail agglomerations and their position within regional or national networks. As a result, this paper provides an extension to single store or shopping centre retail catchment estimation techniques, and presents an empirically specified and tested production constrained model for a national network of retail centres in the UK. Our model takes into account the spatial interactions between potential customers and a hierarchical network of retail centres to estimate patronage probabilities and catchment extents. The model is tested for a large metropolitan area vis-Ã -vis real world shopping flows recorded through a survey of shoppers. Finally, we present an open source software tool for custom model fitting, and discuss a range of theoretical and empirical challenges that such a model presents.

Suggested Citation

  • Dolega, Les & Pavlis, Michalis & Singleton, Alex, 2016. "Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 78-90.
    • Handle: RePEc:eee:joreco:v:28:y:2016:i:c:p:78-90
    DOI: 10.1016/j.jretconser.2015.08.013
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