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Investigating the effects of retail agglomeration choice behavior on store attractiveness

Author

Listed:
  • Vikas Singla

    (Punjabi University)

  • Harpreet Rai

    (Punjabi University)

Abstract

ABSTRACT This study provides an understanding towards linkage between consumers’ purchase behavior attributes and store attractiveness. It adds significance to store location decision strategy by undertaking the study in two agglomerations of street shopping area and a shopping mall. Both agglomerations involve clustering of similar stores but have different geographic locations. The study in its first step identifies attributes which influence an individual to purchase from a particular agglomeration. Secondly, the impact of these identified attributes was studied on store attractiveness of both agglomerations. Store attractiveness was measured in terms of time being spent and intention to revisit an agglomeration. The results suggested that in addition to depth and variety of stores, merchandise characteristics such as price of merchandise and accessibility influence an individuals’ store selection decision. It was found that the degree of influence varies with type of agglomeration.

Suggested Citation

  • Vikas Singla & Harpreet Rai, 2016. "Investigating the effects of retail agglomeration choice behavior on store attractiveness," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(2), pages 108-124, July.
    • Handle: RePEc:pal:jmarka:v:4:y:2016:i:2:d:10.1057_s41270-016-0004-0
    DOI: 10.1057/s41270-016-0004-0
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    References listed on IDEAS

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    1. Teller, Christoph & Reutterer, Thomas, 2008. "The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them?," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 127-143.
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    7. CAMPO, Katia & GIJSBRECHTS, Els & GOOSSENS, T. & VERHETSEL, Ann, "undated". "The impact of location-specific factors on attractiveness and performance of product categories," Working Papers 1999012, University of Antwerp, Faculty of Business and Economics.
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    Cited by:

    1. Vikas Singla & Harpreet Rai, 2018. "Examining the Effectiveness of Huff Model in Store Performance Assessment," Jindal Journal of Business Research, , vol. 7(2), pages 122-134, December.

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