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Delineating retail conurbations: A rules-based algorithmic approach

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  • Pratt, Matthew D.
  • Wright, Jim A.
  • Cockings, Samantha
  • Sterland, Iain

Abstract

Retail conurbations may be defined as market areas with high intra-market movement. A limited range of approaches has been used to delineate such retail conurbations. This paper evaluates a simplified version of an existing zone design method used to define labour market areas, the Travel-To-Work-Area algorithm (TTWA), for application in a retail context. Geocoded loyalty card spend data recorded by Boots UK Limited, a large health and beauty retailer, were used to develop retail conurbations (newly termed Travel-To-Store-Areas (TTSAs)) for several UK regions using this algorithm. The output TTSA boundaries displayed significantly greater intra-zone flows compared to existing retail conurbation delineation approaches. There is thus scope for researchers and analysts to broaden the zone design approaches used to develop retail conurbations.

Suggested Citation

  • Pratt, Matthew D. & Wright, Jim A. & Cockings, Samantha & Sterland, Iain, 2014. "Delineating retail conurbations: A rules-based algorithmic approach," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 667-675.
    • Handle: RePEc:eee:joreco:v:21:y:2014:i:5:p:667-675
    DOI: 10.1016/j.jretconser.2014.04.011
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    References listed on IDEAS

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    3. Papps, Kerry L. & Newell, James O., 2002. "Identifying Functional Labour Market Areas in New Zealand: A Reconnaissance Study Using Travel-to-Work Data," IZA Discussion Papers 443, Institute of Labor Economics (IZA).
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    Cited by:

    1. Dolega, Les & Pavlis, Michalis & Singleton, Alex, 2016. "Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 78-90.

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