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Introduction in the Shopping Centre Sector from Romania - a Brief Inventory of the 24 Biggest Cities - as of July 2017

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  • Micu Cosmin Bogdan

    (Babeş-Bolyai University, Faculty of Economics and Business Administration, Cluj-Napoca, Romania)

Abstract

First years of specialised retail (in terms of department stores or shopping centres) either that we discuss of the period before the communist regime or that during the regime period itself it is a reality that both benefit from few relevant evidences. As a parallel to those times, the time frame starting from 1990, is the one that provides us with many more details, and like this allowing us to develop an accurate portrait of those retail days. The objectives of the current study is to identify the GLA distribution in the panel of the evaluated cities (as in comparison to the Activ Property Services - APS study) and starting from here to illustrate the existing retail agglomeration in those 24 major cities of Romania. The work behind the proposed paper implied a market research using personal expertise for this field, internet resources, retail magazines, specialised retail agency studies so that to be able to point out, as accurately as possible, all relevant information related to the retail field of activity. Among the conclusions that this study provides, starting with the analysis of the existing shopping centre stock (in the major cities of Romania) and comparing these results with those from the research conducted by APS, in 2017, we find out that more than 77% of the entire GLA of this retail sector is located in those 24 major cities analysed in the current study.

Suggested Citation

  • Micu Cosmin Bogdan, 2018. "Introduction in the Shopping Centre Sector from Romania - a Brief Inventory of the 24 Biggest Cities - as of July 2017," Marketing – from Information to Decision Journal, Sciendo, vol. 1(1), pages 12-28, January.
    • Handle: RePEc:vrs:mfitdj:v:1:y:2018:i:1:p:12-28:n:2
    DOI: 10.2478/midj-2018-0002
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    References listed on IDEAS

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    1. Dolega, Les & Pavlis, Michalis & Singleton, Alex, 2016. "Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 78-90.
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