IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v18y2011i4p322-332.html
   My bibliography  Save this article

Assessing preferences for mega shopping centres: A conjoint measurement approach

Author

Listed:
  • Borgers, Aloys
  • Vosters, Cindy

Abstract

In 2004, the Dutch central government decided to liberalise her restricted retail policy, allowing the development of mega shopping centres. This study aims at eliciting consumers' preferences for this kind of new developments. Consumers visiting a down town shopping centre and one of the largest out-of-town shopping centres in the Netherlands were presented descriptions of different hypothetical mega shopping centres, systematically varying on 10 attributes. The consumers were asked to select the centre they preferred most from sets of two centres. The following attributes were used to define the mega shopping centres: accessibility by car, accessibility by public transport, parking tariff, length of the main shopping streets, type of shopping supply, type of anchor stores, type of traffic allowed in the shopping centre, design style, scale of the shopping streets, and type of entertainment activities in the shopping centre. Over 300 respondents completed the online questionnaire. A discrete choice (random parameter mixed logit) model was estimated to assess the effect of each attribute level. All attributes showed a significant impact on the preference for a mega shopping centre. In addition significant differences between segments of consumers were found. The model performs well.

Suggested Citation

  • Borgers, Aloys & Vosters, Cindy, 2011. "Assessing preferences for mega shopping centres: A conjoint measurement approach," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 322-332.
    • Handle: RePEc:eee:joreco:v:18:y:2011:i:4:p:322-332
    DOI: 10.1016/j.jretconser.2011.02.006
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698911000154
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2011.02.006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Anna Alberini & Patrizia Riganti & Alberto Longo, 2003. "Can People Value the Aesthetic and Use Services of Urban Sites? Evidence from a Survey of Belfast Residents," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 27(3), pages 193-213, November.
    2. Jackson, Vanessa & Stoel, Leslie & Brantley, Aquia, 2011. "Mall attributes and shopping value: Differences by gender and generational cohort," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 1-9.
    3. Bhat, Chandra R., 2001. "Quasi-random maximum simulated likelihood estimation of the mixed multinomial logit model," Transportation Research Part B: Methodological, Elsevier, vol. 35(7), pages 677-693, August.
    4. Hensher, David A. & King, Jenny, 2001. "Parking demand and responsiveness to supply, pricing and location in the Sydney central business district," Transportation Research Part A: Policy and Practice, Elsevier, vol. 35(3), pages 177-196, March.
    5. Stoel, Leslie & Wickliffe, Vanessa & Lee, Kyu Hye, 2004. "Attribute beliefs and spending as antecedents to shopping value," Journal of Business Research, Elsevier, vol. 57(10), pages 1067-1073, October.
    6. Teller, Christoph & Reutterer, Thomas, 2008. "The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them?," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 127-143.
    7. H Oppewal & H J P Timmermans & J J Louviere, 1997. "Modelling the Effects of Shopping Centre Size and Store Variety on Consumer Choice Behaviour," Environment and Planning A, , vol. 29(6), pages 1073-1090, June.
    8. Finn, Adam & Louviere, Jordan J., 1996. "Shopping center image, consideration, and choice: Anchor store contribution," Journal of Business Research, Elsevier, vol. 35(3), pages 241-251, March.
    9. Cees Gorter & Peter Nijkamp & Pim Klamer, 2003. "The attraction force of out‐of‐town shopping malls: a case study on run‐fun shopping in the Netherlands," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 94(2), pages 219-229, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Esfandi, Saeed & Nourian, Farshad, 2021. "Urban carrying capacity assessment framework for mega mall development. A case study of Tehran’s 22 municipal districts," Land Use Policy, Elsevier, vol. 109(C).
    2. An, Wookhyun & Alarcón, Silverio, 2021. "Rural tourism preferences in Spain: Best-worst choices," Annals of Tourism Research, Elsevier, vol. 89(C).
    3. Padilla, Armando Ortuño & Blanco, Jairo Casares, 2020. "Shopping centre clusters: Competition or synergies? The case of the region of murcia (Spain)," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    4. Pauline van den Berg & Minou Weijs-Perrée & Gamze Dane & Esther van Vliet & Hui Liu & Siao Sun & Aloys Borgers, 2022. "A Comparative Study of Urban Park Preferences in China and The Netherlands," IJERPH, MDPI, vol. 19(8), pages 1-16, April.
    5. Wieland, Thomas, 2014. "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonome," MPRA Paper 77163, University Library of Munich, Germany.
    6. Carling, Kenneth & Håkansson, Johan & Jia, Tao, 2013. "Out-of-Town Shopping and Its Induced CO2-Emissions," HUI Working Papers 87, HUI Research.
    7. Kim, Dohee & Park, Byung-Jin (Robert), 2017. "The moderating role of context in the effects of choice attributes on hotel choice: A discrete choice experiment," Tourism Management, Elsevier, vol. 63(C), pages 439-451.
    8. Ersoy, Fulya Yuksel & Hasker, Kevin & Inci, Eren, 2016. "Parking as a loss leader at shopping malls," Transportation Research Part B: Methodological, Elsevier, vol. 91(C), pages 98-112.
    9. Carling, Kenneth & HÃ¥kansson, Johan & Jia, Tao, 2013. "Out-of-town shopping and its induced CO2-emissions," Journal of Retailing and Consumer Services, Elsevier, vol. 20(4), pages 382-388.
    10. Yeo Amy Chu May & Ong Wei Seng & Kwek Choon Ling, 2019. "The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 53-74, December.
    11. Ingrid Janssen & Aloys Borgers & Harry Timmermans, 2014. "Stakeholders' Preferences and Adaptive Behaviour in Retail-Location Choice Decisions," Environment and Planning B, , vol. 41(2), pages 307-322, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lo, Ada & Qu, Hailin, 2015. "A theoretical model of the impact of a bundle of determinants on tourists’ visiting and shopping intentions: A case of mainland Chinese tourists," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 231-243.
    2. Arpita Khare, 0. "Location and agglomeration factors predicting retailers’ preference for Indian malls," Journal of Marketing Analytics, Palgrave Macmillan, vol. 0, pages 1-22.
    3. Pantano, Eleonora & Dennis, Charles, 2017. "Exploring the origin of retail stores in Europe: Evidence from Southern Italy from the 6th century BCE to the 3rd century BCE," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 243-249.
    4. Haj-Salem, Narjes & Chebat, Jean Charles & Michon, Richard & Oliveira, Sandra, 2016. "Why male and female shoppers do not see mall loyalty through the same lens? The mediating role of self-congruity," Journal of Business Research, Elsevier, vol. 69(3), pages 1219-1227.
    5. Jackson, Vanessa & Stoel, Leslie & Brantley, Aquia, 2011. "Mall attributes and shopping value: Differences by gender and generational cohort," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 1-9.
    6. El Hedhli, Kamel & Chebat, Jean-Charles & Sirgy, M. Joseph, 2013. "Shopping well-being at the mall: Construct, antecedents, and consequences," Journal of Business Research, Elsevier, vol. 66(7), pages 856-863.
    7. Pantano, Eleonora & Dennis, Charles & De Pietro, Michela, 2021. "Shopping centers revisited: The interplay between consumers’ spontaneous online communications and retail planning," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    8. Sands, Sean & Oppewal, Harmen & Beverland, Michael, 2009. "The effects of in-store themed events on consumer store choice decisions," Journal of Retailing and Consumer Services, Elsevier, vol. 16(5), pages 386-395.
    9. Arpita Khare, 2020. "Location and agglomeration factors predicting retailers’ preference for Indian malls," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(4), pages 245-266, December.
    10. Anselmsson, Johan, 2016. "Effects of shopping centre re-investments and improvements on sales and visit growth," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 139-150.
    11. El-Adly, Mohammed Ismail & Eid, Riyad, 2016. "An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 217-227.
    12. Jelica J. Marković & Lukrecija Djeri & Ivana Blešić & Adam Galamboš & Tamaš Galamboš, 2014. "Managing the Shopping Center Ambience Attributes by Using Importance-Performance Analysis: The Case from Serbia," Central European Business Review, Prague University of Economics and Business, vol. 2014(2), pages 18-27.
    13. Rayburn, Steven W. & Voss, Kevin E., 2013. "A model of consumer's retail atmosphere perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 20(4), pages 400-407.
    14. Alexander, Andrew & Teller, Christoph & Wood, Steve, 2020. "Augmenting the urban place brand – On the relationship between markets and town and city centres," Journal of Business Research, Elsevier, vol. 116(C), pages 642-654.
    15. El Hedhli, Kamel & Zourrig, Haithem & Park, Jeongsoo, 2017. "Image transfer from malls to stores and its influence on shopping values and mall patronage: The role of self-congruity," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 208-218.
    16. Vikas Singla & Harpreet Rai, 2016. "Investigating the effects of retail agglomeration choice behavior on store attractiveness," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(2), pages 108-124, July.
    17. Reimers, Vaughan, 2013. "Convenience for the car-borne shopper: Are malls and shopping strips driving customers away?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 49(C), pages 35-47.
    18. Dolega, Les & Pavlis, Michalis & Singleton, Alex, 2016. "Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 78-90.
    19. Chebat, Jean-Charles & Michon, Richard & Haj-Salem, Narjes & Oliveira, Sandra, 2014. "The effects of mall renovation on shopping values, satisfaction and spending behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 610-618.
    20. Yiu, Chung Yim & Truong, Quan Le & Kou, Jiaying & Cheung, Ka Shing, 2024. "Retail rings of influence: Rethinking retail catchment analysis in the light of purchasing power," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:18:y:2011:i:4:p:322-332. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.