From “foodies†to “cherry-pickers†: A clustered-based segmentation of specialty food retail customers
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DOI: 10.1016/j.jretconser.2018.04.010
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- Ren, Xinxin & Cao, Jingjing & Xu, Xianhao & Gong, Yeming (Yale), 2021. "A two-stage model for forecasting consumers’ intention to purchase with e-coupons," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
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Keywords
Specialty stores; Customer; Cluster analysis; Segmentation;All these keywords.
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