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If I Touch It, I will Like It! The Role of Tactile Inputs on Gustatory Perceptions of Food Items

Author

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  • Adilson Borges
  • Felipe Pantoja
  • Patricia Rossi

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Amanda Yamim

Abstract

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Suggested Citation

  • Adilson Borges & Felipe Pantoja & Patricia Rossi & Amanda Yamim, 2020. "If I Touch It, I will Like It! The Role of Tactile Inputs on Gustatory Perceptions of Food Items," Post-Print hal-02507986, HAL.
    • Handle: RePEc:hal:journl:hal-02507986
    Note: View the original document on HAL open archive server: https://hal.science/hal-02507986
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    References listed on IDEAS

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    1. Aradhna Krishna & Maureen Morrin, 2008. "Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(6), pages 807-818, October.
    2. Lick, Erhard & König, Bettina & Kpossa, Monyédodo Régis & Buller, Violetta, 2017. "Sensory expectations generated by colours of red wine labels," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 146-158.
    3. Hornik, Jacob, 1992. "Tactile Stimulation and Consumer Response," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 449-458, December.
    4. Spangenberg, Eric R. & Grohmann, Bianca & Sprott, David E., 2005. "It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting," Journal of Business Research, Elsevier, vol. 58(11), pages 1583-1589, November.
    5. González-Benito, Óscar & Martos-Partal, Mercedes & San Martín, Sonia, 2015. "Brands as substitutes for the need for touch in online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 121-125.
    6. Grewal, Dhruv & Levy, Michael & Kumar, V., 2009. "Customer Experience Management in Retailing: An Organizing Framework," Journal of Retailing, Elsevier, vol. 85(1), pages 1-14.
    7. Liu, Wumei & Batra, Rajeev & Wang, Haizhogn, 2017. "Product Touch and Consumers’ Online and Offline Buying: The Role of Mental Representation," Journal of Retailing, Elsevier, vol. 93(3), pages 369-381.
    8. Amir Heiman & Bruce McWilliams & Zhihua Shen & David Zilberman, 2001. "Learning and Forgetting: Modeling Optimal Product Sampling Over Time," Management Science, INFORMS, vol. 47(4), pages 532-546, April.
    9. Joann Peck & Suzanne B. Shu, 2009. "The Effect of Mere Touch on Perceived Ownership," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(3), pages 434-447.
    10. Dipayan Biswas & Courtney Szocs & Aradhna Krishna & Donald R. Lehmann, 2014. "Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(2), pages 261-273.
    11. Puccinelli, Nancy M. & Goodstein, Ronald C. & Grewal, Dhruv & Price, Robert & Raghubir, Priya & Stewart, David, 2009. "Customer Experience Management in Retailing: Understanding the Buying Process," Journal of Retailing, Elsevier, vol. 85(1), pages 15-30.
    12. Aradhna Krishna, 2006. "Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(4), pages 557-566, March.
    13. C. Caldara & Aradhna Krishna & Ryan S. Elder, 2010. "Feminine to smell but masculine to touch ? Multisensory congruence and its effect on the aesthetic experience," Post-Print halshs-00528786, HAL.
    14. Aradhna Krishna & Maureen Morrin & Eda Sayin, 2014. "Smellizing Cookies and Salivating: A Focus on Olfactory Imagery," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(1), pages 18-34.
    15. Ryan S. Elder & Aradhna Krishna, 2010. "The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(5), pages 748-756, February.
    16. JoAndrea Hoegg & Joseph W. Alba, 2007. "Taste Perception: More than Meets the Tongue," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(4), pages 490-498, December.
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    Cited by:

    1. Hoskins, Jake D., 2020. "The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of U.S. consumer packaged goods," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    2. De Canio, Francesca & Fuentes-Blasco, Maria, 2021. "I need to touch it to buy it! How haptic information influences consumer shopping behavior across channels," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

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