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Modelling the Effects of Shopping Centre Size and Store Variety on Consumer Choice Behaviour

Author

Listed:
  • H Oppewal
  • H J P Timmermans
  • J J Louviere

    (Department of Marketing, University of Sydney, Sydney, NSW 2006, Australia)

Abstract

In this paper it is argued that models of consumer choice of shopping destination have included few attributes related to the selection of stores available in a shopping centre. The authors seek to develop and illustrate empirically a way to define the selection of stores in shopping centres, such that effects of various modifications to the available selection can be modelled by conjoint analysis (or stated preference of decompositional choice) methods. Profiles of hypothetical shopping centres are developed that describe the total size of centres as well as the marketing mix positionings of the individual stores within these centres. The approach is implemented in choice experiments, one on food shopping and one on shopping for clothing and shoes. Logit models are estimated and compared for these two product categories and for large versus small centres.

Suggested Citation

  • H Oppewal & H J P Timmermans & J J Louviere, 1997. "Modelling the Effects of Shopping Centre Size and Store Variety on Consumer Choice Behaviour," Environment and Planning A, , vol. 29(6), pages 1073-1090, June.
    • Handle: RePEc:sae:envira:v:29:y:1997:i:6:p:1073-1090
    DOI: 10.1068/a291073
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    References listed on IDEAS

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    1. P S McCarthy, 1980. "A Study of the Importance of Generalized Attributes in Shopping Choice Behaviour," Environment and Planning A, , vol. 12(11), pages 1269-1286, November.
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    Cited by:

    1. Kristoffersson, Ida & Daly, Andrew & Algers, Staffan, 2018. "Modelling the attraction of travel to shopping destinations in large-scale modelling," Transport Policy, Elsevier, vol. 68(C), pages 52-62.
    2. Haghani, Milad & Bliemer, Michiel C.J. & Rose, John M. & Oppewal, Harmen & Lancsar, Emily, 2021. "Hypothetical bias in stated choice experiments: Part II. Conceptualisation of external validity, sources and explanations of bias and effectiveness of mitigation methods," Journal of choice modelling, Elsevier, vol. 41(C).
    3. Veeman, Michele M. & Unterschultz, James R., 2000. "Pork Market Development Research Project: Market Potential For Alberta'S Pork In Selected U.S. Markets," Project Report Series 24054, University of Alberta, Department of Resource Economics and Environmental Sociology.
    4. Verma, Pranay & Sharma, Anil Kumar, 2018. "Assortment satisfaction: The tale of online footwear sales," Technology in Society, Elsevier, vol. 54(C), pages 57-65.
    5. Vikas Singla & Harpreet Rai, 2016. "Investigating the effects of retail agglomeration choice behavior on store attractiveness," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(2), pages 108-124, July.
    6. Borgers, Aloys & Vosters, Cindy, 2011. "Assessing preferences for mega shopping centres: A conjoint measurement approach," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 322-332.
    7. Sands, Sean & Oppewal, Harmen & Beverland, Michael, 2009. "The effects of in-store themed events on consumer store choice decisions," Journal of Retailing and Consumer Services, Elsevier, vol. 16(5), pages 386-395.
    8. Pantano, Eleonora & Dennis, Charles & De Pietro, Michela, 2021. "Shopping centers revisited: The interplay between consumers’ spontaneous online communications and retail planning," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    9. Elisabetta Strazzera & Elisabetta Cherchi & Silvia Ferrini, 2010. "Assessment of Regeneration Projects in Urban Areas of Environmental Interest: A Stated Choice Approach to Estimate Use and Quasi-Option Values," Environment and Planning A, , vol. 42(2), pages 452-468, February.
    10. Teller, Christoph & Reutterer, Thomas, 2008. "The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them?," Journal of Retailing and Consumer Services, Elsevier, vol. 15(3), pages 127-143.
    11. Jan Veldhuisen & Harry Timmermans & Loek Kapoen, 2000. "RAMBLAS: A Regional Planning Model Based on the Microsimulation of Daily Activity Travel Patterns," Environment and Planning A, , vol. 32(3), pages 427-443, March.
    12. Ruben Loon & Tom Gosens & Jan Rouwendal, 2014. "Cultural heritage and the attractiveness of cities: evidence from recreation trips," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(3), pages 253-285, August.
    13. Milad Haghani & Michiel C. J. Bliemer & John M. Rose & Harmen Oppewal & Emily Lancsar, 2021. "Hypothetical bias in stated choice experiments: Part II. Macro-scale analysis of literature and effectiveness of bias mitigation methods," Papers 2102.02945, arXiv.org.
    14. Francesca Canio & Manuel J. Sánchez-Franco & Elisa Martinelli, 0. "Exploring the main drivers influencing brand loyalty to motorway services areas in Italy," Italian Journal of Marketing, Springer, vol. 0, pages 1-17.
    15. Ian Clarke & Malcolm Kirkup & Harmen Oppewal, 2012. "Consumer Satisfaction with Local Retail Diversity in the UK: Effects of Supermarket Access, Brand Variety, and Social Deprivation," Environment and Planning A, , vol. 44(8), pages 1896-1911, August.
    16. K. Balaji & R. Maheswari, 2021. "Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase Intention," SAGE Open, , vol. 11(1), pages 21582440219, February.
    17. Sands, Sean & Harper, Elly & Ferraro, Carla, 2011. "Customer-to-noncustomer interactions: Extending the ‘social’ dimension of the store environment," Journal of Retailing and Consumer Services, Elsevier, vol. 18(5), pages 438-447.
    18. Damaraju Raghavarao & James B. Wiley, 2009. "Conjoint Measurement with Constraints on Attribute Levels: A Mixture–Amount Model Approach," International Statistical Review, International Statistical Institute, vol. 77(2), pages 167-178, August.
    19. Grosso, Monica & Castaldo, Sandro & Grewal, Anjana, 2018. "How store attributes impact shoppers’ loyalty in emerging countries: An investigation in the Indian retail sector," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 117-124.
    20. Pantano, Eleonora & Dennis, Charles, 2017. "Exploring the origin of retail stores in Europe: Evidence from Southern Italy from the 6th century BCE to the 3rd century BCE," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 243-249.
    21. Francesca Canio & Manuel J. Sánchez-Franco & Elisa Martinelli, 2020. "Exploring the main drivers influencing brand loyalty to motorway services areas in Italy," Italian Journal of Marketing, Springer, vol. 2020(2), pages 125-141, September.

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