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Rural tourism preferences in Spain: Best-worst choices

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  • An, Wookhyun
  • Alarcón, Silverio

Abstract

Understanding the effects of choice attributes on rural tourism has been important in order to find the way to offer services and products that can appeal to customers. The goal of this investigation in rural tourism is the exploration of tourist preferences and the examination of the individual determinants of these preferences. To achieve this goal, the survey was conducted on 452 tourists who live in either Madrid or Barcelona and best-worst discrete choice experiments were also applied. The results revealed that tourists choose the rural tourism that is expected to have the highest utility after comprehensive consideration of various attributes. Relatively important attributes for preferences were staff hospitality, outdoor activities, additional facilities, and location.

Suggested Citation

  • An, Wookhyun & Alarcón, Silverio, 2021. "Rural tourism preferences in Spain: Best-worst choices," Annals of Tourism Research, Elsevier, vol. 89(C).
    • Handle: RePEc:eee:anture:v:89:y:2021:i:c:s0160738321000827
    DOI: 10.1016/j.annals.2021.103210
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    2. Gladys Maquera & Bruno B. F. da Costa & Óscar Mendoza & Raúl A. Salinas & Assed N. Haddad, 2022. "Intelligent Digital Platform for Community-Based Rural Tourism—A Novel Concept Development in Peru," Sustainability, MDPI, vol. 14(13), pages 1-18, June.
    3. Chen-Kim Lim & Kian-Lam Tan & Minhaz Farid Ahmed, 2023. "Conservation of Culture Heritage Tourism: A Case Study in Langkawi Kubang Badak Remnant Charcoal Kilns," Sustainability, MDPI, vol. 15(8), pages 1-17, April.
    4. Li, Yuxin & Yao, Zili & Guo, Zhanfeng, 2023. "Willingness to pay and preferences for rural tourism attributes among urban residents: A discrete choice experiment in China," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 460-471.
    5. Jianwei Qi & Yayan Lu & Fang Han & Xuankai Ma & Zhaoping Yang, 2022. "Spatial Distribution Characteristics of the Rural Tourism Villages in the Qinghai-Tibetan Plateau and Its Influencing Factors," IJERPH, MDPI, vol. 19(15), pages 1-21, July.

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