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Image concerns in pledges to give blood: Evidence from a field experiment

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  • Meyer, Christian Johannes
  • Tripodi, Egon

Abstract

We use a field experiment to study how social image concerns affect a commonly used strategy to attract new donors: pledges to engage in a charitable activity. While waiting for their appointment, visitors to a local government office are offered sign-ups for blood donations in a crowded waiting room. We randomly vary the visibility of the pledge to donate and the organization for which blood donations are solicited (charitable vs. commercial). Our setting provides natural variation in who observes the pledge. We do not find that visibility increases pledges to donate. Exploring heterogeneity in treatment effects, we find that visibility increases pledges when participants are observed by friends or family. Almost all subjects renege on their pledge.

Suggested Citation

  • Meyer, Christian Johannes & Tripodi, Egon, 2021. "Image concerns in pledges to give blood: Evidence from a field experiment," Journal of Economic Psychology, Elsevier, vol. 87(C).
    • Handle: RePEc:eee:joepsy:v:87:y:2021:i:c:s0167487021000659
    DOI: 10.1016/j.joep.2021.102434
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    Cited by:

    1. KATO, Hiroki & KIM, Youngrok, 2024. "Charity Fraud : An Experimental Study of the Moral Hazard Problem in the Charity Market," Discussion paper series HIAS-E-139, Hitotsubashi Institute for Advanced Study, Hitotsubashi University.
    2. Graf, Caroline & Suanet, Bianca & Wiepking, Pamala & Merz, Eva-Maria, 2023. "Social norms offer explanation for inconsistent effects of incentives on prosocial behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 211(C), pages 429-441.
    3. Goette, Lorenz & Tripodi, Egon, 2024. "The limits of social recognition: Experimental evidence from blood donors," Journal of Public Economics, Elsevier, vol. 231(C).
    4. C. Mónica Capra & Bing Jiang & Yuxin Su, 2022. "Do pledges lead to more volunteering? An experimental study," Economic Inquiry, Western Economic Association International, vol. 60(1), pages 87-100, January.
    5. Fazio, Andrea & Reggiani, Tommaso & Scervini, Francesco, 2023. "Social media charity campaigns and pro-social behaviour. Evidence from the Ice Bucket Challenge," Journal of Economic Psychology, Elsevier, vol. 96(C).
    6. James Andreoni & Marta Serra-Garcia, 2021. "The Pledging Puzzle: How Can Revocable Promises Increase Charitable Giving?," Management Science, INFORMS, vol. 67(10), pages 6198-6210, October.
    7. Nicholas A. Wright & Puneet Arora & Jesse Wright, 2024. "I Promise to Work Hard: The Impact of a Non-Binding Commitment Pledge on Academic Performance," Working Papers 2411, Florida International University, Department of Economics.
    8. Fosgaard, Toke R. & Soetevent, Adriaan R., 2022. "I will donate later! A field experiment on cell phone donations to charity," Journal of Economic Behavior & Organization, Elsevier, vol. 202(C), pages 549-565.
    9. Sautua, Santiago I., 2022. "Donation requests following a pay rise," Journal of Economic Psychology, Elsevier, vol. 90(C).
    10. Ro’i Zultan & Yamit Asulin & Yuval Heller & Nira Munichor, 2024. "Social Image, Observer Identity, And Crowding Up," Working Papers 2410, Ben-Gurion University of the Negev, Department of Economics.
    11. Janas, Moritz & Jordan, Michelle, 2024. "Cheap signaling of altruism," Journal of Economic Psychology, Elsevier, vol. 102(C).
    12. Lorenz Götte & Egon Tripodi, 2022. "Social Recognition: Experimental Evidence from Blood Donors," CESifo Working Paper Series 9719, CESifo.
    13. Fernández-Duque, Mauricio & Hiscox, Michael J., 2023. "Altruistic or expected leadership? Laboratory evidence on what motivates pro-social influence," Journal of Economic Psychology, Elsevier, vol. 94(C).

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