Preference reversal for copycat brands: Uncertainty makes imitation feel good
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DOI: 10.1016/j.joep.2013.05.003
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Cited by:
- Zha, Yong & Guo, Xiaowei & Chen, Huaping & Ling, Liuyi, 2022. "How does Store Branded Lookalike Packaging Affect Competition in a Dyadic Supply Chain: A Consumer Confusion Perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 165(C).
- Qin, Yao & Wang, Xuehua, 2023. "Power distance belief and the desire for uniqueness," Journal of Business Research, Elsevier, vol. 160(C).
- Ezgi Oguz & Jamie Marsden, 2023. "Defending Against Copycat Packaging: The Role of Design from a Consumer’s Perspective," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 9(1), pages 73-90, January.
- Suzuki, Mayu & Washida, Yuichi, 2021. "Measuring Negative Effects of Copycat Products in Emerging Consumer Markets," Hitotsubashi Journal of commerce and management, Hitotsubashi University, vol. 55(1), pages 1-13, October.
- Kelting, Katie & Berry, Christopher & van Horen, Femke, 2019. "The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset," Journal of Business Research, Elsevier, vol. 99(C), pages 264-274.
- Wang, Yingjia & Fan, Di & Fung, Yi-Ning & Luo, Suyuan, 2022. "Consumer-to-consumer product exchanges for original fashion brands in the sharing economy: Good or bad for fashion knockoffs?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 158(C).
- Anne-Sophie V. E. Radermecker, 2019. "Artworks without names: an insight into the market for anonymous paintings," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(3), pages 443-483, September.
- Onesun Steve Yoo & Rakesh Sarin, 2018. "Consumer Choice and Market Outcomes Under Ambiguity in Product Quality," Marketing Science, INFORMS, vol. 37(3), pages 445-468, May.
- Qian Shang & Guanxiong Pei & Jia Jin & Wuke Zhang & Yuran Wang & Xiaoyi Wang, 2018. "ERP evidence for consumer evaluation of copycat brands," PLOS ONE, Public Library of Science, vol. 13(2), pages 1-13, February.
- Guo, Xiaowei & Zha, Yong & Chen, Huaping & Liang, Liang, 2023. "National brand manufacturers’ supply strategy in the presence of retailers’ store-branded lookalike packaging and consumer confusion about quality preference," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
- Femke van Horen & Rik Pieters & Darren DahlEditor & Page MoreauAssociate Editor, 2017. "Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 816-832.
- Paul W. Dobson & Ratula Chakraborty, 2014. "How Do National Brands And Store Brands Compete?," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2014-07, Centre for Competition Policy, University of East Anglia, Norwich, UK..
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More about this item
Keywords
Preference reversal; Copycat brands; Imitation; Uncertainty; Decision-making;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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